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For the following questions answer them individually
Marketing is
Consumer oriented
Competitors oriented
Producer oriented
Both a:and b:
Both b: and c:
Warehousing Management does not include
Space determination
Stock layout
Stock design
Stock placement
Order picking procedure
A marketing technique where marketer plays a specific role in a particular segment is called
Mass marketing
Niche marketing
Strategic marketing
Modelling
Communication marketing
In the case of such goods where consumer normally compares price, quality delivery etc are called
Shopping goods
Speciality goods
Staple goods
Derived demand
Luxury goods
Which among the following is not an example of convenience goods ?
Tea
Coffee
Soap
Tooth paste
Umbrella in rainy season
Vegetable market in India is nearly an example of
Perfect Competition
Monopoly
Oligopoly
Imperfect Competition
High Monoposory
In Marketing Mix 4 P’s imply
Product, Price, Place, Promotion
Product, Price, Policy, Place
Product, Place, Promotion, Policy
Place, People, Product, Policy
Promotion, Product, Price, People
A bed in a hotel for night haulting is an example of
Core Product
Augmented Product
Expected Product
Potential Product
Main Product
Marketing Planning helps in
avoiding future uncertainties
achieving objectives
control
complete satisfaction
All of the above
Which among the following is not a tool for Marketing Planning appraisal ?
External appraisal
Internal appraisal
Gap analysis
SWOT analysis
PCOT analysis
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