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For the following questions answer them individually
Customer Database means:
Customers’ biodata
Customer Loyalty
Customers’ Loans details
Information on Customers’ needs
None of these
Bank Marketing is necessary due, to:
Globalisation
Recession
Merger of banks
Shortage of resources
Selling various different items in banks
Marketing Plans are used for:
Doing Research by Marketing students
Planning Departments
Purchase of consumable items from retail outlets
All of the above
None of the above
Customer Database is used by:
Individuals
Institutions
Builders
Marketing experts
Customisation means:
Designing products to suit the Company
Designing strategies to suit the Company
Designing products to suit individual customers
Product mix means:
Distributing a mix of products
Collecting ideas to sell better
Satisfying the customers
Bundle of products required by the customer
Various products designed by the Company
Selling ‘skills are judged by:
Number of goods sold
Amount of profit earned
Number of customers converted
Rural Marketing involves:
Selling to rural banks
Selling by rural banks
Selling to rural customers
Arranging industrial exhibitions
Direct Marketing is necessary of:
Having a focussed approach to marketing
Boosting sales
Better customer contacts
Marketing of Inernet Banking means:
Meeting of Banks on the Net
Net Practice
Marketing the usage of Banking transactions through Internet
Transactions with foreign countries
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