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For the following questions answer them individually
Marketing techniques include
good arguing skills
good joking skills
effective negotiation skills
walking skills
story telling skills
Service marketing implies selling of
only goods
only services
web services
various commodities
goods and services
Marketing channels means
outlets from where sales take place
channel financing
focusing sales on one single group
home delivery
courier service
Market share means
share capital of the company
staff strength of the company
employees stock option
share price quoted in the market
percentage share of business of the company, as compared to peers
The target group for tractor loan is
cold storage plants
farmers will large landholding
farm labourers
agriculture Colleges
vegetable vendors
‘’Cross- Selling’’ means
selling to enemies
selling new products
reversal of sale
selling other products to existing customers
public relations
The target group for an ATM-cum-Debit Card is
all primary school children
all prisoners
firms
all existing and prospective customers
other bank’s customers
The target group for a car loan is
all high income individuals
all car dealers
all students
all BPL persons
blind persons
A Savings Account with insurance benefit is
a long term loan account
a running overdraft facility
a non-fund facility
a type of remittance facility
a value-added deposit account
The leads for a car loan can be had from
car manufacturing companies
car dealers
car owners
car mechanics
back office staff
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