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For the following questions answer them individually
A ‘Call’ in marketing jargon means
a phone call
browsing the net
to call on a prospect
a call centre
a place of worship
The task of marketing involves
opening new branches
buying a company
selling a company
selling products and services of a company
mergers
Service Marketing is the same as
relationship marketing
transaction marketing
passive marketing
internal marketing
instant marketing
‘Conversion’ means
to convert losses into profits
to convert profit into losses
to change a product suitably to suit each customer
to convert a prospect into a buyer
The type of marketing involved in banks is
service marketing
commodity marketing
ruthless marketing
indifferent marketing
Market space means
place where goods are sold
trade fairs and melas
road shows
scope available for selling
competition
A ‘lead’ means
a leash
a leader
an interested buyer
A DSA
a cold call
ADSA’s (Direct Selling Agent’s) main job is
to design products
to sell to the target group
to do market survey
to distribute profits
to earn incentives
Transaction marketing involves selling of
mere goods
mere services
ideas and thoughts
repair work
after-sales service
A ‘prospect’ means
newly designed product
a team leader
a likely buyer
ATM usage
internet transaction
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