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For the following questions answer them individually
Difference between Direct and Indirect Bank Marketing is —
Direct Marketing is to Banks employees, Indirect is to outsiders
Direct Marketing is to outsiders, Indirect is to employees
Direct Marketing is to Bank’s owners, Indirect is to outsiders
Direct Marketing is to other Bank’s employees, Indirect is to outsiders
None of these
Transaction Marketing means -
Marketing only to strangers
Mere selling of goods
Doing banking transactions
All of the above
In Marketing it is necessary to identify -
Potential sellers
Selling employees
Potential products and services
Key existing and potential customers
NRI is an easy target for effective marketing because -
he likes Indian goods
he does not like Indian goods
he is easily approachable
it is cheaper to contact NRIs
There are special products
A DSA helps in -
Boosting Direct Sales
Contacting customers on the Net
Indirect Marketing
Direct Telemarketing
Marketing is required for —
Boosting production
Boosting sales
Boosting profits
Improving customer service
A cold call is -
Best way to do Marketing
A last resort for Marketers
Marketing at random
A call can be effective by -
Making a phone call
Sending an e-mail
Calling on friends
Service with several facilities
Personally calling on prospective customers
Good Selling skills involves —
Alertness
Knowledge of competition
Perseverance
Empathy
Which of the following is not channel for bank marketing ?
Telemarketing
Internet Banking
Mobile banking
Existing satisfied customers
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