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For the following questions answer them individually
Product Design is a function of.........
Front office staff
Back office staff
Management
Marketing and Research team
Loan section
The target group for Personal Loans is........
All Private Limited Companies
All Businessmen
All Salaried persons
Minor children
Newborn infants
Advertisement is a type of.......
Direct marketing
Serivce marketing
Indirect marketing
Internet banking
Internal marketing
The sales process begins with........
Customer identification
Lead generation
Sales presentation
Sales closure
Sales meet
Financial Planning is required when.......
One has no income
One is flushed with funds
One has no expenses to incur
One is illiterate
Income level is insufficient to meet the expenses
'Value added services' implies.........
Additional knowledge of marketing staff
Service beyond normal hours
Service with extra facilities
Marketing agencies
Overtime work
Optium results in marketing is possible through............
Increased production
More numbers of products
More sales persons
Motivated staff
More ATMs
Mutual Fund business from existing customers can bevassed by.......
Coercion
Cross¬selling
Outdoor marketing
Road¬shows
Marketing in banks has been necessitated due to........
Globalisation
Excess staff
Nationalisation
Complacency
Poor customer service
Market Research is necessary for........
Making proper marketing decision
Choosing the right products
Selecting the right sales person
All of these
None of these
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