IIFT 2014 Question Paper

Question 4

Lifebuoy is a brand of soap marketed by which of the following companies?

Solution

Lifebuoy is a brand of soap marketed by Unilever. Lifebuoy was originally, and for much of its history, a carbolic soap containing phenol (carbolic acid, a compound extracted from coal tar). The soaps manufactured today under the Lifebuoy brand do not contain phenol. Currently there are many variants of Lifebuoy.

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