810+ CAT Reading Comprehension Questions With Video Solutions PDF

Reading comprehension is an integral part of the VARC section of CAT. In the CAT exam, you will be given a passage followed by the questions asked based on the given passage. Practice the following CAT Reading comprehension sets from previous papers with detailed video solutions. Take them in a test format, or download all the questions in a PDF format. To get more detailed understanding go across CAT Previous Papers where you get a fair understanding of the exam. You can also get better understanding of these type of questions by taking numerous CAT mock tests. Click on the below link to download CAT reading comprehension questions with video solutions PDF for free. The best part is that the CAT experts explain all the questions in detail in the video solutions.

Mistakes To Avoid

Speed reading: Avoid speed reading, skimming, surfing, and other gimmicky techniques while taking an RC.

Reading the questions first: Reading the questions first will not be a good idea. Read the passage first and assimilate the information before moving on to the questions.

Maintain objectivity: Do not let your knowledge of a topic interfere with the information provided in the passage.

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    CAT Reading Comprehension Questions Weightage Over Past 5 Years

    Year

    Weightage (No. of  Questions)

    202416
    202316

    2022

    16

    2021

    16

    2020

    16

    Tips to Improve Reading Comprehension for CAT

    Develop a Reading Habit: Read as much and as frequently as possible. A proper reading habit will strengthen your vocabulary and rapidly develop your comprehension capability.

    Start Reading That Makes You Interested: You must persistently maintain your initial reading streak and let it form a routine.

    Write the summary: To summarize what the article intends to convey in your own words. Analyze why the author has included the paragraph in the passage and how the paragraph is linked to the central idea of the RC passage

      CAT 2024 Reading Comprehension questions

      Instruction for set 1:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The job of a peer reviewer is thankless. Collectively, academics spend around 70 million hours every year evaluating each other’s manuscripts on the behalf of scholarly journals — and they usually receive no monetary compensation and little if any recognition for their effort. Some do it as a way to keep abreast with developments in their field; some simply see it as a duty to the discipline. Either way, academic publishing would likely crumble without them.

      In recent years, some scientists have begun posting their reviews online, mainly to claim credit for their work. Sites like Publons allow researchers to either share entire referee reports or simply list the journals for whom they’ve carried out a review…. The rise of Publons suggests that academics are increasingly placing value on the work of peer review and asking others, such as grant funders, to do the same. While that’s vital in the publish-or-perish culture of academia, there’s also immense value in the data underlying peer review. Sharing peer review data could help journals stamp out fraud, inefficiency, and systemic bias in academic publishing.….

      Peer review data could also help root out bias. Last year, a study based on peer review data for nearly 24,000 submissions to the biomedical journal eLife found that women and non- Westerners were vastly underrepresented among peer reviewers. Only around one in every five reviewers was female, and less than two percent of reviewers were based in developing countries…. Openly publishing peer review data could perhaps also help journals address another problem in academic publishing: fraudulent peer reviews. For instance, a minority of authors have been known to use phony email addresses to pose as an outside expert and review their own manuscripts.…

      Opponents of open peer review commonly argue that confidentiality is vital to the integrity of the review process; referees may be less critical of manuscripts if their reports are published, especially if they are revealing their identities by signing them. Some also hold concerns that open reviewing may deter referees from agreeing to judge manuscripts in the first place, or that they’ll take longer to do so out of fear of scrutiny….

      Even when the content of reviews and the identity of reviewers can’t be shared publicly, perhaps journals could share the data with outside researchers for study. Or they could release other figures that wouldn’t compromise the anonymity of reviews but that might answer important questions about how long the reviewing process takes, how many researchers editors have to reach out to on average to find one who will carry out the work, and the geographic distribution of peer reviewers.

      Of course, opening up data underlying the reviewing process will not fix peer review entirely, and there may be instances in which there are valid reasons to keep the content of peer reviews hidden and the identity of the referees confidential. But the norm should shift from opacity in all cases to opacity only when necessary.

      Question 1

      According to the passage, which of the following is the only reason NOT given in favour of making peer review data public?


      Instruction for set 1:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The job of a peer reviewer is thankless. Collectively, academics spend around 70 million hours every year evaluating each other’s manuscripts on the behalf of scholarly journals — and they usually receive no monetary compensation and little if any recognition for their effort. Some do it as a way to keep abreast with developments in their field; some simply see it as a duty to the discipline. Either way, academic publishing would likely crumble without them.

      In recent years, some scientists have begun posting their reviews online, mainly to claim credit for their work. Sites like Publons allow researchers to either share entire referee reports or simply list the journals for whom they’ve carried out a review…. The rise of Publons suggests that academics are increasingly placing value on the work of peer review and asking others, such as grant funders, to do the same. While that’s vital in the publish-or-perish culture of academia, there’s also immense value in the data underlying peer review. Sharing peer review data could help journals stamp out fraud, inefficiency, and systemic bias in academic publishing.….

      Peer review data could also help root out bias. Last year, a study based on peer review data for nearly 24,000 submissions to the biomedical journal eLife found that women and non- Westerners were vastly underrepresented among peer reviewers. Only around one in every five reviewers was female, and less than two percent of reviewers were based in developing countries…. Openly publishing peer review data could perhaps also help journals address another problem in academic publishing: fraudulent peer reviews. For instance, a minority of authors have been known to use phony email addresses to pose as an outside expert and review their own manuscripts.…

      Opponents of open peer review commonly argue that confidentiality is vital to the integrity of the review process; referees may be less critical of manuscripts if their reports are published, especially if they are revealing their identities by signing them. Some also hold concerns that open reviewing may deter referees from agreeing to judge manuscripts in the first place, or that they’ll take longer to do so out of fear of scrutiny….

      Even when the content of reviews and the identity of reviewers can’t be shared publicly, perhaps journals could share the data with outside researchers for study. Or they could release other figures that wouldn’t compromise the anonymity of reviews but that might answer important questions about how long the reviewing process takes, how many researchers editors have to reach out to on average to find one who will carry out the work, and the geographic distribution of peer reviewers.

      Of course, opening up data underlying the reviewing process will not fix peer review entirely, and there may be instances in which there are valid reasons to keep the content of peer reviews hidden and the identity of the referees confidential. But the norm should shift from opacity in all cases to opacity only when necessary.

      Question 2

      All of the following are listed as reasons why academics choose to review other scholars’ work EXCEPT:


      Instruction for set 1:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The job of a peer reviewer is thankless. Collectively, academics spend around 70 million hours every year evaluating each other’s manuscripts on the behalf of scholarly journals — and they usually receive no monetary compensation and little if any recognition for their effort. Some do it as a way to keep abreast with developments in their field; some simply see it as a duty to the discipline. Either way, academic publishing would likely crumble without them.

      In recent years, some scientists have begun posting their reviews online, mainly to claim credit for their work. Sites like Publons allow researchers to either share entire referee reports or simply list the journals for whom they’ve carried out a review…. The rise of Publons suggests that academics are increasingly placing value on the work of peer review and asking others, such as grant funders, to do the same. While that’s vital in the publish-or-perish culture of academia, there’s also immense value in the data underlying peer review. Sharing peer review data could help journals stamp out fraud, inefficiency, and systemic bias in academic publishing.….

      Peer review data could also help root out bias. Last year, a study based on peer review data for nearly 24,000 submissions to the biomedical journal eLife found that women and non- Westerners were vastly underrepresented among peer reviewers. Only around one in every five reviewers was female, and less than two percent of reviewers were based in developing countries…. Openly publishing peer review data could perhaps also help journals address another problem in academic publishing: fraudulent peer reviews. For instance, a minority of authors have been known to use phony email addresses to pose as an outside expert and review their own manuscripts.…

      Opponents of open peer review commonly argue that confidentiality is vital to the integrity of the review process; referees may be less critical of manuscripts if their reports are published, especially if they are revealing their identities by signing them. Some also hold concerns that open reviewing may deter referees from agreeing to judge manuscripts in the first place, or that they’ll take longer to do so out of fear of scrutiny….

      Even when the content of reviews and the identity of reviewers can’t be shared publicly, perhaps journals could share the data with outside researchers for study. Or they could release other figures that wouldn’t compromise the anonymity of reviews but that might answer important questions about how long the reviewing process takes, how many researchers editors have to reach out to on average to find one who will carry out the work, and the geographic distribution of peer reviewers.

      Of course, opening up data underlying the reviewing process will not fix peer review entirely, and there may be instances in which there are valid reasons to keep the content of peer reviews hidden and the identity of the referees confidential. But the norm should shift from opacity in all cases to opacity only when necessary.

      Question 3

      Based on the passage we can infer that the author would most probably support


      Instruction for set 1:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The job of a peer reviewer is thankless. Collectively, academics spend around 70 million hours every year evaluating each other’s manuscripts on the behalf of scholarly journals — and they usually receive no monetary compensation and little if any recognition for their effort. Some do it as a way to keep abreast with developments in their field; some simply see it as a duty to the discipline. Either way, academic publishing would likely crumble without them.

      In recent years, some scientists have begun posting their reviews online, mainly to claim credit for their work. Sites like Publons allow researchers to either share entire referee reports or simply list the journals for whom they’ve carried out a review…. The rise of Publons suggests that academics are increasingly placing value on the work of peer review and asking others, such as grant funders, to do the same. While that’s vital in the publish-or-perish culture of academia, there’s also immense value in the data underlying peer review. Sharing peer review data could help journals stamp out fraud, inefficiency, and systemic bias in academic publishing.….

      Peer review data could also help root out bias. Last year, a study based on peer review data for nearly 24,000 submissions to the biomedical journal eLife found that women and non- Westerners were vastly underrepresented among peer reviewers. Only around one in every five reviewers was female, and less than two percent of reviewers were based in developing countries…. Openly publishing peer review data could perhaps also help journals address another problem in academic publishing: fraudulent peer reviews. For instance, a minority of authors have been known to use phony email addresses to pose as an outside expert and review their own manuscripts.…

      Opponents of open peer review commonly argue that confidentiality is vital to the integrity of the review process; referees may be less critical of manuscripts if their reports are published, especially if they are revealing their identities by signing them. Some also hold concerns that open reviewing may deter referees from agreeing to judge manuscripts in the first place, or that they’ll take longer to do so out of fear of scrutiny….

      Even when the content of reviews and the identity of reviewers can’t be shared publicly, perhaps journals could share the data with outside researchers for study. Or they could release other figures that wouldn’t compromise the anonymity of reviews but that might answer important questions about how long the reviewing process takes, how many researchers editors have to reach out to on average to find one who will carry out the work, and the geographic distribution of peer reviewers.

      Of course, opening up data underlying the reviewing process will not fix peer review entirely, and there may be instances in which there are valid reasons to keep the content of peer reviews hidden and the identity of the referees confidential. But the norm should shift from opacity in all cases to opacity only when necessary.

      Question 4

      According to the passage, some are opposed to making peer reviews public for all the following reasons EXCEPT that it


      Instruction for set 2:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.

      Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.

      Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.

      We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.

      Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….

      Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.

      Question 5

      We can assume that the author would support all of the following views EXCEPT:


      Instruction for set 2:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.

      Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.

      Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.

      We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.

      Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….

      Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.

      Question 6

      The author lists all of the following examples as “externalities” of major technical advances EXCEPT:


      Instruction for set 2:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.

      Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.

      Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.

      We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.

      Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….

      Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.

      Question 7

      Which of the following best conveys the main point of the first paragraph?


      Instruction for set 2:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.

      Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.

      Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.

      We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.

      Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….

      Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.

      Question 8

      Carrier, Babbage, and Edison are mentioned in the passage to illustrate the author’s point that


      Instruction for set 3:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      [S]pices were a global commodity centuries before European voyages. There was a complex chain of relations, yet consumers had little knowledge of producers and vice versa. Desire for spices helped fuel European colonial empires to create political, military and commercial networks under a single power.

      Historians know a fair amount about the supply of spices in Europe during the medieval period - the origins, methods of transportation, the prices - but less about demand. Why go to such extraordinary efforts to procure expensive products from exotic lands? Still, demand was great enough to inspire the voyages of Christopher Columbus and Vasco Da Gama, launching the first fateful wave of European colonialism. . . .

      So, why were spices so highly prized in Europe in the centuries from about 1000 to 1500? One widely disseminated explanation for medieval demand for spices was that they covered the taste of spoiled meat. . . . Medieval purchasers consumed meat much fresher than what the average city-dweller in the developed world of today has at hand. However, refrigeration was not available, and some hot spices have been shown to serve as an anti-bacterial agent. Salting, smoking or drying meat were other means of preservation. Most spices used in cooking began as medical ingredients, and throughout the Middle Ages spices were used as both medicines and condiments. Above all, medieval recipes involve the combination of medical and culinary lore in order to balance food's humeral properties and prevent disease. Most spices were hot and dry and so appropriate in sauces to counteract the moist and wet properties supposedly possessed by most meat and fish. . . .

      Where spices came from was known in a vague sense centuries before the voyages of Columbus. Just how vague may be judged by looking at medieval world maps . . . To the medieval European imagination, the East was exotic and alluring. Medieval maps often placed India close to the so-called Earthly Paradise, the Garden of Eden described in the Bible.

      Geographical knowledge has a lot to do with the perceptions of spices’ relative scarcity and the reasons for their high prices. An example of the varying notions of scarcity is the conflicting information about how pepper is harvested. As far back as the 7th century Europeans thought that pepper in India grew on trees "guarded" by serpents that would bite and poison anyone who attempted to gather the fruit. The only way to harvest pepper was to burn the trees, which would drive the snakes underground. Of course, this bit of lore would explain the shriveled black peppercorns, but not white, pink or other colors.

      Spices never had the enduring allure or power of gold and silver or the commercial potential of new products such as tobacco, indigo or sugar. But the taste for spices did continue for a while beyond the Middle Ages. As late as the 17th century, the English and the Dutch were struggling for control of the Spice Islands: Dutch New Amsterdam, or New York, was exchanged by the British for one of the Moluccan Islands where nutmeg was grown.

      Question 9

      It can be inferred that all of the following contributed to a decline in the allure of spices, EXCEPT:


      Instruction for set 3:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      [S]pices were a global commodity centuries before European voyages. There was a complex chain of relations, yet consumers had little knowledge of producers and vice versa. Desire for spices helped fuel European colonial empires to create political, military and commercial networks under a single power.

      Historians know a fair amount about the supply of spices in Europe during the medieval period - the origins, methods of transportation, the prices - but less about demand. Why go to such extraordinary efforts to procure expensive products from exotic lands? Still, demand was great enough to inspire the voyages of Christopher Columbus and Vasco Da Gama, launching the first fateful wave of European colonialism. . . .

      So, why were spices so highly prized in Europe in the centuries from about 1000 to 1500? One widely disseminated explanation for medieval demand for spices was that they covered the taste of spoiled meat. . . . Medieval purchasers consumed meat much fresher than what the average city-dweller in the developed world of today has at hand. However, refrigeration was not available, and some hot spices have been shown to serve as an anti-bacterial agent. Salting, smoking or drying meat were other means of preservation. Most spices used in cooking began as medical ingredients, and throughout the Middle Ages spices were used as both medicines and condiments. Above all, medieval recipes involve the combination of medical and culinary lore in order to balance food's humeral properties and prevent disease. Most spices were hot and dry and so appropriate in sauces to counteract the moist and wet properties supposedly possessed by most meat and fish. . . .

      Where spices came from was known in a vague sense centuries before the voyages of Columbus. Just how vague may be judged by looking at medieval world maps . . . To the medieval European imagination, the East was exotic and alluring. Medieval maps often placed India close to the so-called Earthly Paradise, the Garden of Eden described in the Bible.

      Geographical knowledge has a lot to do with the perceptions of spices’ relative scarcity and the reasons for their high prices. An example of the varying notions of scarcity is the conflicting information about how pepper is harvested. As far back as the 7th century Europeans thought that pepper in India grew on trees "guarded" by serpents that would bite and poison anyone who attempted to gather the fruit. The only way to harvest pepper was to burn the trees, which would drive the snakes underground. Of course, this bit of lore would explain the shriveled black peppercorns, but not white, pink or other colors.

      Spices never had the enduring allure or power of gold and silver or the commercial potential of new products such as tobacco, indigo or sugar. But the taste for spices did continue for a while beyond the Middle Ages. As late as the 17th century, the English and the Dutch were struggling for control of the Spice Islands: Dutch New Amsterdam, or New York, was exchanged by the British for one of the Moluccan Islands where nutmeg was grown.

      Question 10

      In the context of the passage, the people who heard the story of pepper trees being guarded by snakes would be least likely to arrive at the conclusion that


      Instruction for set 3:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      [S]pices were a global commodity centuries before European voyages. There was a complex chain of relations, yet consumers had little knowledge of producers and vice versa. Desire for spices helped fuel European colonial empires to create political, military and commercial networks under a single power.

      Historians know a fair amount about the supply of spices in Europe during the medieval period - the origins, methods of transportation, the prices - but less about demand. Why go to such extraordinary efforts to procure expensive products from exotic lands? Still, demand was great enough to inspire the voyages of Christopher Columbus and Vasco Da Gama, launching the first fateful wave of European colonialism. . . .

      So, why were spices so highly prized in Europe in the centuries from about 1000 to 1500? One widely disseminated explanation for medieval demand for spices was that they covered the taste of spoiled meat. . . . Medieval purchasers consumed meat much fresher than what the average city-dweller in the developed world of today has at hand. However, refrigeration was not available, and some hot spices have been shown to serve as an anti-bacterial agent. Salting, smoking or drying meat were other means of preservation. Most spices used in cooking began as medical ingredients, and throughout the Middle Ages spices were used as both medicines and condiments. Above all, medieval recipes involve the combination of medical and culinary lore in order to balance food's humeral properties and prevent disease. Most spices were hot and dry and so appropriate in sauces to counteract the moist and wet properties supposedly possessed by most meat and fish. . . .

      Where spices came from was known in a vague sense centuries before the voyages of Columbus. Just how vague may be judged by looking at medieval world maps . . . To the medieval European imagination, the East was exotic and alluring. Medieval maps often placed India close to the so-called Earthly Paradise, the Garden of Eden described in the Bible.

      Geographical knowledge has a lot to do with the perceptions of spices’ relative scarcity and the reasons for their high prices. An example of the varying notions of scarcity is the conflicting information about how pepper is harvested. As far back as the 7th century Europeans thought that pepper in India grew on trees "guarded" by serpents that would bite and poison anyone who attempted to gather the fruit. The only way to harvest pepper was to burn the trees, which would drive the snakes underground. Of course, this bit of lore would explain the shriveled black peppercorns, but not white, pink or other colors.

      Spices never had the enduring allure or power of gold and silver or the commercial potential of new products such as tobacco, indigo or sugar. But the taste for spices did continue for a while beyond the Middle Ages. As late as the 17th century, the English and the Dutch were struggling for control of the Spice Islands: Dutch New Amsterdam, or New York, was exchanged by the British for one of the Moluccan Islands where nutmeg was grown.

      Question 11

      In the context of the passage, which one of the following conclusions CANNOT be reached?


      Instruction for set 3:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      [S]pices were a global commodity centuries before European voyages. There was a complex chain of relations, yet consumers had little knowledge of producers and vice versa. Desire for spices helped fuel European colonial empires to create political, military and commercial networks under a single power.

      Historians know a fair amount about the supply of spices in Europe during the medieval period - the origins, methods of transportation, the prices - but less about demand. Why go to such extraordinary efforts to procure expensive products from exotic lands? Still, demand was great enough to inspire the voyages of Christopher Columbus and Vasco Da Gama, launching the first fateful wave of European colonialism. . . .

      So, why were spices so highly prized in Europe in the centuries from about 1000 to 1500? One widely disseminated explanation for medieval demand for spices was that they covered the taste of spoiled meat. . . . Medieval purchasers consumed meat much fresher than what the average city-dweller in the developed world of today has at hand. However, refrigeration was not available, and some hot spices have been shown to serve as an anti-bacterial agent. Salting, smoking or drying meat were other means of preservation. Most spices used in cooking began as medical ingredients, and throughout the Middle Ages spices were used as both medicines and condiments. Above all, medieval recipes involve the combination of medical and culinary lore in order to balance food's humeral properties and prevent disease. Most spices were hot and dry and so appropriate in sauces to counteract the moist and wet properties supposedly possessed by most meat and fish. . . .

      Where spices came from was known in a vague sense centuries before the voyages of Columbus. Just how vague may be judged by looking at medieval world maps . . . To the medieval European imagination, the East was exotic and alluring. Medieval maps often placed India close to the so-called Earthly Paradise, the Garden of Eden described in the Bible.

      Geographical knowledge has a lot to do with the perceptions of spices’ relative scarcity and the reasons for their high prices. An example of the varying notions of scarcity is the conflicting information about how pepper is harvested. As far back as the 7th century Europeans thought that pepper in India grew on trees "guarded" by serpents that would bite and poison anyone who attempted to gather the fruit. The only way to harvest pepper was to burn the trees, which would drive the snakes underground. Of course, this bit of lore would explain the shriveled black peppercorns, but not white, pink or other colors.

      Spices never had the enduring allure or power of gold and silver or the commercial potential of new products such as tobacco, indigo or sugar. But the taste for spices did continue for a while beyond the Middle Ages. As late as the 17th century, the English and the Dutch were struggling for control of the Spice Islands: Dutch New Amsterdam, or New York, was exchanged by the British for one of the Moluccan Islands where nutmeg was grown.

      Question 12

      If a trader brought white peppercorns from India to medieval Europe, all of the following are unlikely to happen, EXCEPT:


      Instruction for set 4:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      (. . .) There are three other common drivers for carnivore-human attacks, some of which are more preventable than others. Natural aggression-based conflicts - such as those involving females protecting their young or animals protecting a food source - can often be avoided as long as people stay away from those animals and their food.

      Carnivores that recognise humans as a means to get food, are a different story. As they become more reliant on human food they might find at campsites or in rubbish bins, they become less avoidant of humans. Losing that instinctive fear response puts them into more situations where they could get into an altercation with a human, which often results in that bear being put down by humans. “A fed bear is a dead bear,” says Servheen, referring to a common saying among biologists and conservationists. Predatory or predation-related attacks are quite rare, only accounting for 17% of attacks in North America since 1955. They occur when a carnivore views a human as prey and hunts it like it would any other animal it uses for food. (. . .)

      Then there are animal attacks provoked by people taking pictures with them or feeding them in natural settings such as national parks which often end with animals being euthanised out of precaution. “Eventually, that animal becomes habituated to people, and [then] bad things happen to the animal. And the folks who initially wanted to make that connection don’t necessarily realise that,” says Christine Wilkinson, a postdoctoral researcher at UC Berkeley, California, who’s been studying coyote-human conflicts.

      After conducting countless postmortems on all types of carnivore-human attacks spanning 75 years, Penteriani’s team believes 50% could have been avoided if humans reacted differently. A 2017 study co-authored by Penteriani found that engaging in risky behaviour around large carnivores increases the likelihood of an attack.

      Two of the most common risky behaviours are parents leaving their children to play outside unattended and walking an unleashed dog, according to the study. Wilkinson says 66% of coyote attacks involve a dog. “[People] end up in a situation where their dog is being chased, or their dog chases a coyote, or maybe they’re walking their dog near a den that’s marked, and the coyote wants to escort them away,” says Wilkinson.

      Experts believe climate change also plays a part in the escalation of human-carnivore conflicts, but the correlation still needs to be ironed out. “As finite resources become scarcer, carnivores and people are coming into more frequent contact, which means that more conflict could occur,” says Jen Miller, international programme specialist for the US Fish & Wildlife Service. For example, she says, there was an uptick in lion attacks in western India during a drought when lions and people were relying on the same water sources.

      (. . .) The likelihood of human-carnivore conflicts appears to be higher in areas of low-income countries dominated by vast rural landscapes and farmland, according to Penteriani’s research. “There are a lot of working landscapes in the Global South that are really heterogeneous, that are interspersed with carnivore habitats, forests and savannahs, which creates a lot more opportunity for these encounters, just statistically,” says Wilkinson.

      Question 13

      According to the passage, what is a significant factor that contributes to the habituation of carnivores to human presence?


      Instruction for set 4:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      (. . .) There are three other common drivers for carnivore-human attacks, some of which are more preventable than others. Natural aggression-based conflicts - such as those involving females protecting their young or animals protecting a food source - can often be avoided as long as people stay away from those animals and their food.

      Carnivores that recognise humans as a means to get food, are a different story. As they become more reliant on human food they might find at campsites or in rubbish bins, they become less avoidant of humans. Losing that instinctive fear response puts them into more situations where they could get into an altercation with a human, which often results in that bear being put down by humans. “A fed bear is a dead bear,” says Servheen, referring to a common saying among biologists and conservationists. Predatory or predation-related attacks are quite rare, only accounting for 17% of attacks in North America since 1955. They occur when a carnivore views a human as prey and hunts it like it would any other animal it uses for food. (. . .)

      Then there are animal attacks provoked by people taking pictures with them or feeding them in natural settings such as national parks which often end with animals being euthanised out of precaution. “Eventually, that animal becomes habituated to people, and [then] bad things happen to the animal. And the folks who initially wanted to make that connection don’t necessarily realise that,” says Christine Wilkinson, a postdoctoral researcher at UC Berkeley, California, who’s been studying coyote-human conflicts.

      After conducting countless postmortems on all types of carnivore-human attacks spanning 75 years, Penteriani’s team believes 50% could have been avoided if humans reacted differently. A 2017 study co-authored by Penteriani found that engaging in risky behaviour around large carnivores increases the likelihood of an attack.

      Two of the most common risky behaviours are parents leaving their children to play outside unattended and walking an unleashed dog, according to the study. Wilkinson says 66% of coyote attacks involve a dog. “[People] end up in a situation where their dog is being chased, or their dog chases a coyote, or maybe they’re walking their dog near a den that’s marked, and the coyote wants to escort them away,” says Wilkinson.

      Experts believe climate change also plays a part in the escalation of human-carnivore conflicts, but the correlation still needs to be ironed out. “As finite resources become scarcer, carnivores and people are coming into more frequent contact, which means that more conflict could occur,” says Jen Miller, international programme specialist for the US Fish & Wildlife Service. For example, she says, there was an uptick in lion attacks in western India during a drought when lions and people were relying on the same water sources.

      (. . .) The likelihood of human-carnivore conflicts appears to be higher in areas of low-income countries dominated by vast rural landscapes and farmland, according to Penteriani’s research. “There are a lot of working landscapes in the Global South that are really heterogeneous, that are interspersed with carnivore habitats, forests and savannahs, which creates a lot more opportunity for these encounters, just statistically,” says Wilkinson.

      Question 14

      Given the insights provided by Penteriani’s research and Wilkinson’s statement, which of the following conclusions can be drawn about the relationship between landscape heterogeneity and human-carnivore conflicts?


      Instruction for set 4:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      (. . .) There are three other common drivers for carnivore-human attacks, some of which are more preventable than others. Natural aggression-based conflicts - such as those involving females protecting their young or animals protecting a food source - can often be avoided as long as people stay away from those animals and their food.

      Carnivores that recognise humans as a means to get food, are a different story. As they become more reliant on human food they might find at campsites or in rubbish bins, they become less avoidant of humans. Losing that instinctive fear response puts them into more situations where they could get into an altercation with a human, which often results in that bear being put down by humans. “A fed bear is a dead bear,” says Servheen, referring to a common saying among biologists and conservationists. Predatory or predation-related attacks are quite rare, only accounting for 17% of attacks in North America since 1955. They occur when a carnivore views a human as prey and hunts it like it would any other animal it uses for food. (. . .)

      Then there are animal attacks provoked by people taking pictures with them or feeding them in natural settings such as national parks which often end with animals being euthanised out of precaution. “Eventually, that animal becomes habituated to people, and [then] bad things happen to the animal. And the folks who initially wanted to make that connection don’t necessarily realise that,” says Christine Wilkinson, a postdoctoral researcher at UC Berkeley, California, who’s been studying coyote-human conflicts.

      After conducting countless postmortems on all types of carnivore-human attacks spanning 75 years, Penteriani’s team believes 50% could have been avoided if humans reacted differently. A 2017 study co-authored by Penteriani found that engaging in risky behaviour around large carnivores increases the likelihood of an attack.

      Two of the most common risky behaviours are parents leaving their children to play outside unattended and walking an unleashed dog, according to the study. Wilkinson says 66% of coyote attacks involve a dog. “[People] end up in a situation where their dog is being chased, or their dog chases a coyote, or maybe they’re walking their dog near a den that’s marked, and the coyote wants to escort them away,” says Wilkinson.

      Experts believe climate change also plays a part in the escalation of human-carnivore conflicts, but the correlation still needs to be ironed out. “As finite resources become scarcer, carnivores and people are coming into more frequent contact, which means that more conflict could occur,” says Jen Miller, international programme specialist for the US Fish & Wildlife Service. For example, she says, there was an uptick in lion attacks in western India during a drought when lions and people were relying on the same water sources.

      (. . .) The likelihood of human-carnivore conflicts appears to be higher in areas of low-income countries dominated by vast rural landscapes and farmland, according to Penteriani’s research. “There are a lot of working landscapes in the Global South that are really heterogeneous, that are interspersed with carnivore habitats, forests and savannahs, which creates a lot more opportunity for these encounters, just statistically,” says Wilkinson.

      Question 15

      Which of the following statements, if false, would be inconsistent with the concerns raised in the passage regarding the drivers of carnivore-human conflicts?


      Instruction for set 4:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      (. . .) There are three other common drivers for carnivore-human attacks, some of which are more preventable than others. Natural aggression-based conflicts - such as those involving females protecting their young or animals protecting a food source - can often be avoided as long as people stay away from those animals and their food.

      Carnivores that recognise humans as a means to get food, are a different story. As they become more reliant on human food they might find at campsites or in rubbish bins, they become less avoidant of humans. Losing that instinctive fear response puts them into more situations where they could get into an altercation with a human, which often results in that bear being put down by humans. “A fed bear is a dead bear,” says Servheen, referring to a common saying among biologists and conservationists. Predatory or predation-related attacks are quite rare, only accounting for 17% of attacks in North America since 1955. They occur when a carnivore views a human as prey and hunts it like it would any other animal it uses for food. (. . .)

      Then there are animal attacks provoked by people taking pictures with them or feeding them in natural settings such as national parks which often end with animals being euthanised out of precaution. “Eventually, that animal becomes habituated to people, and [then] bad things happen to the animal. And the folks who initially wanted to make that connection don’t necessarily realise that,” says Christine Wilkinson, a postdoctoral researcher at UC Berkeley, California, who’s been studying coyote-human conflicts.

      After conducting countless postmortems on all types of carnivore-human attacks spanning 75 years, Penteriani’s team believes 50% could have been avoided if humans reacted differently. A 2017 study co-authored by Penteriani found that engaging in risky behaviour around large carnivores increases the likelihood of an attack.

      Two of the most common risky behaviours are parents leaving their children to play outside unattended and walking an unleashed dog, according to the study. Wilkinson says 66% of coyote attacks involve a dog. “[People] end up in a situation where their dog is being chased, or their dog chases a coyote, or maybe they’re walking their dog near a den that’s marked, and the coyote wants to escort them away,” says Wilkinson.

      Experts believe climate change also plays a part in the escalation of human-carnivore conflicts, but the correlation still needs to be ironed out. “As finite resources become scarcer, carnivores and people are coming into more frequent contact, which means that more conflict could occur,” says Jen Miller, international programme specialist for the US Fish & Wildlife Service. For example, she says, there was an uptick in lion attacks in western India during a drought when lions and people were relying on the same water sources.

      (. . .) The likelihood of human-carnivore conflicts appears to be higher in areas of low-income countries dominated by vast rural landscapes and farmland, according to Penteriani’s research. “There are a lot of working landscapes in the Global South that are really heterogeneous, that are interspersed with carnivore habitats, forests and savannahs, which creates a lot more opportunity for these encounters, just statistically,” says Wilkinson.

      Question 16

      According to the passage, which of the following scenarios would MOST likely exacerbate the frequency of carnivore-human conflicts?


      Instruction for set 5:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...

      It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.

      Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...

      Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...

      Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.

      Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...

      In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.

      Question 17

      In the context of the passage, it is most likely that the author refers to Moutai’s marketing strategy as “the unholy trinity” because


      Instruction for set 5:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...

      It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.

      Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...

      Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...

      Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.

      Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...

      In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.

      Question 18

      In the context of the passage, we can infer that to succeed in the liquor industry in China, a marketing firm must consider all of the following factors affecting the Chinese liquor market EXCEPT that


      Instruction for set 5:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...

      It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.

      Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...

      Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...

      Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.

      Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...

      In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.

      Question 19

      The phrase “would make it an invention to rival gunpowder” has been used in the passage in a sense that is


      Instruction for set 5:

      The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

      Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...

      It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.

      Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...

      Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...

      Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.

      Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...

      In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.

      Question 20

      Which one of the following is both a reason for Moutai’s success as well as a possible threat to that success?

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