Reading comprehension is an integral part of the VARC section of CAT. In the CAT exam, you will be given a passage followed by the questions asked based on the given passage. Practice the following CAT Reading comprehension sets from previous papers with detailed video solutions. Take them in a test format, or download all the questions in a PDF format. To get more detailed understanding go across CAT Previous Papers where you get a fair understanding of the exam. You can also get better understanding of these type of questions by taking numerous CAT mock tests. Click on the below link to download CAT reading comprehension questions with video solutions PDF for free. The best part is that the CAT experts explain all the questions in detail in the video solutions.
Speed reading: Avoid speed reading, skimming, surfing, and other gimmicky techniques while taking an RC.
Reading the questions first: Reading the questions first will not be a good idea. Read the passage first and assimilate the information before moving on to the questions.
Maintain objectivity: Do not let your knowledge of a topic interfere with the information provided in the passage.
Note: No sign-up is required to download the questions PDF.
Year | Weightage (No. of Questions) |
2024 | 16 |
2023 | 16 |
2022 | 16 |
2021 | 16 |
2020 | 16 |
Develop a Reading Habit: Read as much and as frequently as possible. A proper reading habit will strengthen your vocabulary and rapidly develop your comprehension capability.
Start Reading That Makes You Interested: You must persistently maintain your initial reading streak and let it form a routine.
Write the summary: To summarize what the article intends to convey in your own words. Analyze why the author has included the paragraph in the passage and how the paragraph is linked to the central idea of the RC passage
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.
Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.
Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.
We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.
Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….
Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.
We can assume that the author would support all of the following views EXCEPT:
correct answer:-1
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.
Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.
Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.
We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.
Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….
Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.
The author lists all of the following examples as “externalities” of major technical advances EXCEPT:
correct answer:-2
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.
Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.
Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.
We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.
Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….
Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.
Which of the following best conveys the main point of the first paragraph?
correct answer:-2
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
The history of any major technological or industrial advance is inevitably shadowed by a less predictable history of unintended consequences and secondary effects — what economists sometimes call “externalities.” Sometimes those consequences are innocuous ones, or even beneficial. Gutenberg invents the printing press, and literacy rates rise, which causes a significant part of the reading public to require spectacles for the first time, which creates a surge of investment in lens-making across Europe, which leads to the invention of the telescope and the microscope.
Oftentimes the secondary effects seem to belong to an entirely different sphere of society. When Willis Carrier hit upon the idea of air-conditioning, the technology was primarily intended for industrial use: ensuring cool, dry air for factories that required low-humidity environments. But…it touched off one of the largest migrations in the history of the United States, enabling the rise of metropolitan areas like Phoenix and Las Vegas that barely existed when Carrier first started tinkering with the idea in the early 1900s.
Sometimes the unintended consequence comes about when consumers use an invention in a surprising way. Edison famously thought his phonograph, which he sometimes called “the talking machine,” would primarily be used to take dictation….But then later innovators… discovered a much larger audience willing to pay for musical recordings made on descendants of Edison’s original invention. In other cases, the original innovation comes into the world disguised as a plaything…the way the animatronic dolls of the mid-1700s inspired Jacquard to invent the first “programmable” loom and Charles Babbage to invent the first machine that fit the modern definition of a computer, setting the stage for the revolution in programmable technology that would transform the 21st century in countless ways.
We live under the gathering storm of modern history’s most momentous unintended consequence….carbon-based climate change. Imagine the vast sweep of inventors whose ideas started the Industrial Revolution, all the entrepreneurs and scientists and hobbyists who had a hand in bringing it about. Line up a thousand of them and ask them all what they had been hoping to do with their work. Not one would say that their intent had been to deposit enough carbon in the atmosphere to create a greenhouse effect that trapped heat at the surface of the planet. And yet here we are.
Ethyl (leaded fuel) and Freon belonged to the same general class of secondary effect: innovations whose unintended consequences stem from some kind of waste by-product that they emit. But the potential health threats of Ethyl (unleaded fuel) were visible in the 1920s, unlike, say, the long-term effects of atmospheric carbon build up in the early days of the Industrial Revolution….
Indeed, it is reasonable to see CFCs (chlorofluorocarbons) as a forerunner of the kind of threat we will most likely face in the coming decades, as it becomes increasingly possible for individuals or small groups to create new scientific advances — through chemistry or biotechnology or materials science — setting off unintended consequences that reverberate on a global scale.
Carrier, Babbage, and Edison are mentioned in the passage to illustrate the author’s point that
correct answer:-2
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
There is a group in the space community who view the solar system not as an opportunity to expand human potential but as a nature preserve, forever the provenance of an elite group of scientists and their sanitary robotic probes. These planetary protection advocates [call] for avoiding “harmful contamination” of celestial bodies. Under this regime, NASA incurs great expense sterilizing robotic probes in order to prevent the contamination of entirely theoretical biospheres ...
Transporting bacteria would matter if Mars were the vital world once imagined by astronomers who mistook optical illusions for canals. Nobody wants to expose Martians to measles, but sadly, robotic exploration reveals a bleak, rusted landscape, lacking oxygen and flooded with radiation ready to sterilize any Earthly microbes. Simple life might exist underground, or down at the bottom of a deep canyon, but it has been very hard to find with robots. . . . The upsides from human exploration and development of Mars clearly outweigh the welfare of purely speculative Martian fungi ...
The other likely targets of human exploration, development, and settlement, our moon and the asteroids, exist in a desiccated, radiation-soaked realm of hard vacuum and extreme temperature variations that would kill nearly anything. It’s also important to note that many international competitors will ignore the demands of these protection extremists in any case. For example, China recently sent a terrarium to the moon and germinated a plant seed—with, unsurprisingly, no protest from its own scientific community. In contrast, when it was recently revealed that a researcher had surreptitiously smuggled super-resilient microscopic tardigrades aboard the ill-fated Israeli Beresheet lunar probe, a firestorm was unleashed within the space community ...
NASA’s previous human exploration efforts made no serious attempt at sterility, with little notice. As the Mars expert Robert Zubrin noted in the National Review, U.S. lunar landings did not leave the campsites cleaner than they found it. Apollo’s bacteria-infested litter included bags of feces. Forcing NASA’s proposed Mars exploration to do better, scrubbing everything and hauling out all the trash, would destroy NASA’s human exploration budget and encroach on the agency’s other directorates, too. Getting future astronauts off Mars is enough of a challenge, without trying to tote weeks of waste along as well.
A reasonable compromise is to continue on the course laid out by the U.S. government and the National Research Council, which proposed a system of zones on Mars, some for science only, some for habitation, and some for resource exploitation. This approach minimizes contamination, maximizes scientific exploration ... Mars presents a stark choice of diverging human futures. We can turn inward, pursuing ever more limited futures while we await whichever natural or manmade disaster will eradicate our species and life on Earth. Alternatively, we can choose to propel our biosphere further into the solar system, simultaneously protecting our home planet and providing a backup plan for the only life we know exists in the universe. Are the lives on Earth worth less than some hypothetical microbe lurking under Martian rocks?
The author is unlikely to disagree with any of the following EXCEPT:
correct answer:-3
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
There is a group in the space community who view the solar system not as an opportunity to expand human potential but as a nature preserve, forever the provenance of an elite group of scientists and their sanitary robotic probes. These planetary protection advocates [call] for avoiding “harmful contamination” of celestial bodies. Under this regime, NASA incurs great expense sterilizing robotic probes in order to prevent the contamination of entirely theoretical biospheres ...
Transporting bacteria would matter if Mars were the vital world once imagined by astronomers who mistook optical illusions for canals. Nobody wants to expose Martians to measles, but sadly, robotic exploration reveals a bleak, rusted landscape, lacking oxygen and flooded with radiation ready to sterilize any Earthly microbes. Simple life might exist underground, or down at the bottom of a deep canyon, but it has been very hard to find with robots. . . . The upsides from human exploration and development of Mars clearly outweigh the welfare of purely speculative Martian fungi ...
The other likely targets of human exploration, development, and settlement, our moon and the asteroids, exist in a desiccated, radiation-soaked realm of hard vacuum and extreme temperature variations that would kill nearly anything. It’s also important to note that many international competitors will ignore the demands of these protection extremists in any case. For example, China recently sent a terrarium to the moon and germinated a plant seed—with, unsurprisingly, no protest from its own scientific community. In contrast, when it was recently revealed that a researcher had surreptitiously smuggled super-resilient microscopic tardigrades aboard the ill-fated Israeli Beresheet lunar probe, a firestorm was unleashed within the space community ...
NASA’s previous human exploration efforts made no serious attempt at sterility, with little notice. As the Mars expert Robert Zubrin noted in the National Review, U.S. lunar landings did not leave the campsites cleaner than they found it. Apollo’s bacteria-infested litter included bags of feces. Forcing NASA’s proposed Mars exploration to do better, scrubbing everything and hauling out all the trash, would destroy NASA’s human exploration budget and encroach on the agency’s other directorates, too. Getting future astronauts off Mars is enough of a challenge, without trying to tote weeks of waste along as well.
A reasonable compromise is to continue on the course laid out by the U.S. government and the National Research Council, which proposed a system of zones on Mars, some for science only, some for habitation, and some for resource exploitation. This approach minimizes contamination, maximizes scientific exploration ... Mars presents a stark choice of diverging human futures. We can turn inward, pursuing ever more limited futures while we await whichever natural or manmade disaster will eradicate our species and life on Earth. Alternatively, we can choose to propel our biosphere further into the solar system, simultaneously protecting our home planet and providing a backup plan for the only life we know exists in the universe. Are the lives on Earth worth less than some hypothetical microbe lurking under Martian rocks?
The author mentions all of the following reasons to dismiss concerns about contaminating Mars EXCEPT:
correct answer:-3
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
There is a group in the space community who view the solar system not as an opportunity to expand human potential but as a nature preserve, forever the provenance of an elite group of scientists and their sanitary robotic probes. These planetary protection advocates [call] for avoiding “harmful contamination” of celestial bodies. Under this regime, NASA incurs great expense sterilizing robotic probes in order to prevent the contamination of entirely theoretical biospheres ...
Transporting bacteria would matter if Mars were the vital world once imagined by astronomers who mistook optical illusions for canals. Nobody wants to expose Martians to measles, but sadly, robotic exploration reveals a bleak, rusted landscape, lacking oxygen and flooded with radiation ready to sterilize any Earthly microbes. Simple life might exist underground, or down at the bottom of a deep canyon, but it has been very hard to find with robots. . . . The upsides from human exploration and development of Mars clearly outweigh the welfare of purely speculative Martian fungi ...
The other likely targets of human exploration, development, and settlement, our moon and the asteroids, exist in a desiccated, radiation-soaked realm of hard vacuum and extreme temperature variations that would kill nearly anything. It’s also important to note that many international competitors will ignore the demands of these protection extremists in any case. For example, China recently sent a terrarium to the moon and germinated a plant seed—with, unsurprisingly, no protest from its own scientific community. In contrast, when it was recently revealed that a researcher had surreptitiously smuggled super-resilient microscopic tardigrades aboard the ill-fated Israeli Beresheet lunar probe, a firestorm was unleashed within the space community ...
NASA’s previous human exploration efforts made no serious attempt at sterility, with little notice. As the Mars expert Robert Zubrin noted in the National Review, U.S. lunar landings did not leave the campsites cleaner than they found it. Apollo’s bacteria-infested litter included bags of feces. Forcing NASA’s proposed Mars exploration to do better, scrubbing everything and hauling out all the trash, would destroy NASA’s human exploration budget and encroach on the agency’s other directorates, too. Getting future astronauts off Mars is enough of a challenge, without trying to tote weeks of waste along as well.
A reasonable compromise is to continue on the course laid out by the U.S. government and the National Research Council, which proposed a system of zones on Mars, some for science only, some for habitation, and some for resource exploitation. This approach minimizes contamination, maximizes scientific exploration ... Mars presents a stark choice of diverging human futures. We can turn inward, pursuing ever more limited futures while we await whichever natural or manmade disaster will eradicate our species and life on Earth. Alternatively, we can choose to propel our biosphere further into the solar system, simultaneously protecting our home planet and providing a backup plan for the only life we know exists in the universe. Are the lives on Earth worth less than some hypothetical microbe lurking under Martian rocks?
The author’s overall tone in the first paragraph can be described as
correct answer:-1
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
There is a group in the space community who view the solar system not as an opportunity to expand human potential but as a nature preserve, forever the provenance of an elite group of scientists and their sanitary robotic probes. These planetary protection advocates [call] for avoiding “harmful contamination” of celestial bodies. Under this regime, NASA incurs great expense sterilizing robotic probes in order to prevent the contamination of entirely theoretical biospheres ...
Transporting bacteria would matter if Mars were the vital world once imagined by astronomers who mistook optical illusions for canals. Nobody wants to expose Martians to measles, but sadly, robotic exploration reveals a bleak, rusted landscape, lacking oxygen and flooded with radiation ready to sterilize any Earthly microbes. Simple life might exist underground, or down at the bottom of a deep canyon, but it has been very hard to find with robots. . . . The upsides from human exploration and development of Mars clearly outweigh the welfare of purely speculative Martian fungi ...
The other likely targets of human exploration, development, and settlement, our moon and the asteroids, exist in a desiccated, radiation-soaked realm of hard vacuum and extreme temperature variations that would kill nearly anything. It’s also important to note that many international competitors will ignore the demands of these protection extremists in any case. For example, China recently sent a terrarium to the moon and germinated a plant seed—with, unsurprisingly, no protest from its own scientific community. In contrast, when it was recently revealed that a researcher had surreptitiously smuggled super-resilient microscopic tardigrades aboard the ill-fated Israeli Beresheet lunar probe, a firestorm was unleashed within the space community ...
NASA’s previous human exploration efforts made no serious attempt at sterility, with little notice. As the Mars expert Robert Zubrin noted in the National Review, U.S. lunar landings did not leave the campsites cleaner than they found it. Apollo’s bacteria-infested litter included bags of feces. Forcing NASA’s proposed Mars exploration to do better, scrubbing everything and hauling out all the trash, would destroy NASA’s human exploration budget and encroach on the agency’s other directorates, too. Getting future astronauts off Mars is enough of a challenge, without trying to tote weeks of waste along as well.
A reasonable compromise is to continue on the course laid out by the U.S. government and the National Research Council, which proposed a system of zones on Mars, some for science only, some for habitation, and some for resource exploitation. This approach minimizes contamination, maximizes scientific exploration ... Mars presents a stark choice of diverging human futures. We can turn inward, pursuing ever more limited futures while we await whichever natural or manmade disaster will eradicate our species and life on Earth. Alternatively, we can choose to propel our biosphere further into the solar system, simultaneously protecting our home planet and providing a backup plan for the only life we know exists in the universe. Are the lives on Earth worth less than some hypothetical microbe lurking under Martian rocks?
The contrasting reactions to the Chinese and Israeli “contaminations” of lunar space
correct answer:-3
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...
It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.
Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...
Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...
Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.
Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...
In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.
In the context of the passage, it is most likely that the author refers to Moutai’s marketing strategy as “the unholy trinity” because
correct answer:-3
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...
It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.
Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...
Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...
Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.
Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...
In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.
In the context of the passage, we can infer that to succeed in the liquor industry in China, a marketing firm must consider all of the following factors affecting the Chinese liquor market EXCEPT that
correct answer:-1
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...
It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.
Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...
Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...
Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.
Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...
In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.
The phrase “would make it an invention to rival gunpowder” has been used in the passage in a sense that is
correct answer:-3
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutai’s listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...
It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.
Moutai owes its intoxicating success to three factors—not all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the “national liquor”. It was used to raise spirits and disinfect wounds in Mao’s Long March. It was Premier Zhou Enlai’s favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanship—it is distilled eight times and stored for years in earthenware jars—is a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...
Second, it chose to serve China’s super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the country’s premium market is massive—at 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...
Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of China’s one-child policy—which also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.
Moutai has succeeded thanks to nationalism, elitism and ageism, in other words—not in spite of this unholy trinity. But it faces risks. The government is its largest shareholder—and a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investors—including many foreign funds—lament that Moutai’s wholesale price is a third of what it sells for in shops. Raising it could boost the company’s profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...
In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb the“Ganbei!” toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.
Which one of the following is both a reason for Moutai’s success as well as a possible threat to that success?
correct answer:-4
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Fears of artificial intelligence (AI) have haunted humanity since the very beginning of the computer age. Hitherto, these fears focused on machines using physical means to kill, enslave or replace people. But over the past couple of years, new AI tools have emerged that threaten the survival of human civilisation from an unexpected direction. AI has gained some remarkable abilities to manipulate and generate language, whether with words, sounds or images. AI has thereby hacked the operating system of our civilisation.
Language is the stuff almost all human culture is made of. Human rights, for example, aren’t inscribed in our DNA. Rather, they are cultural artefacts we created by telling stories and writing laws. Gods aren’t physical realities. Rather, they are cultural artefacts we created by inventing myths and writing scriptures….What would happen once a non-human intelligence becomes better than the average human at telling stories, composing melodies, drawing images, and writing laws and scriptures? When people think about Chatgpt and other new AI tools, they are often drawn to examples like schoolchildren using AI to write their essays. What will happen to the school system when kids do that? But this kind of question misses the big picture. Forget about school essays. Think of the next American presidential race in 2024, and try to imagine the impact of AI tools that can be made to mass-produce political content, fake news stories and scriptures for new cults…
Through its mastery of language, AI could even form intimate relationships with people, and use the power of intimacy to change our opinions and worldviews. Although there is no indication that AI has any consciousness or feelings of its own, to foster fake intimacy with humans, it is enough if the AI can make them feel emotionally attached to it….
What will happen to the course of history when AI takes over culture, and begins producing stories, melodies, laws and religions? Previous tools like the printing press and radio helped spread the cultural ideas of humans, but they never created new cultural ideas of their own. AI is fundamentally different. AI can create completely new ideas, completely new culture….Of course, the new power of AI could be used for good purposes as well. I won’t dwell on this because the people who develop AI talk about it enough….
We can still regulate the new AI tools, but we must act quickly. Whereas nukes cannot invent more powerful nukes, AI can make exponentially more powerful AI.… Unregulated AI deployments would create social chaos, which would benefit autocrats and ruin democracies. Democracy is a conversation, and conversations rely on language. When AI hacks language, it could destroy our ability to have meaningful conversations, thereby destroying democracy …. And the first regulation I would suggest is to make it mandatory for AI to disclose that it is an AI. If I am having a conversation with someone, and I cannot tell whether it is a human or an AI—that’s the end of democracy. This text has been generated by a human. Or has it?
The author identifies all of the following as dire outcomes of the capture of language by AI EXCEPT that it could
correct answer:-4
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Fears of artificial intelligence (AI) have haunted humanity since the very beginning of the computer age. Hitherto, these fears focused on machines using physical means to kill, enslave or replace people. But over the past couple of years, new AI tools have emerged that threaten the survival of human civilisation from an unexpected direction. AI has gained some remarkable abilities to manipulate and generate language, whether with words, sounds or images. AI has thereby hacked the operating system of our civilisation.
Language is the stuff almost all human culture is made of. Human rights, for example, aren’t inscribed in our DNA. Rather, they are cultural artefacts we created by telling stories and writing laws. Gods aren’t physical realities. Rather, they are cultural artefacts we created by inventing myths and writing scriptures….What would happen once a non-human intelligence becomes better than the average human at telling stories, composing melodies, drawing images, and writing laws and scriptures? When people think about Chatgpt and other new AI tools, they are often drawn to examples like schoolchildren using AI to write their essays. What will happen to the school system when kids do that? But this kind of question misses the big picture. Forget about school essays. Think of the next American presidential race in 2024, and try to imagine the impact of AI tools that can be made to mass-produce political content, fake news stories and scriptures for new cults…
Through its mastery of language, AI could even form intimate relationships with people, and use the power of intimacy to change our opinions and worldviews. Although there is no indication that AI has any consciousness or feelings of its own, to foster fake intimacy with humans, it is enough if the AI can make them feel emotionally attached to it….
What will happen to the course of history when AI takes over culture, and begins producing stories, melodies, laws and religions? Previous tools like the printing press and radio helped spread the cultural ideas of humans, but they never created new cultural ideas of their own. AI is fundamentally different. AI can create completely new ideas, completely new culture….Of course, the new power of AI could be used for good purposes as well. I won’t dwell on this because the people who develop AI talk about it enough….
We can still regulate the new AI tools, but we must act quickly. Whereas nukes cannot invent more powerful nukes, AI can make exponentially more powerful AI.… Unregulated AI deployments would create social chaos, which would benefit autocrats and ruin democracies. Democracy is a conversation, and conversations rely on language. When AI hacks language, it could destroy our ability to have meaningful conversations, thereby destroying democracy …. And the first regulation I would suggest is to make it mandatory for AI to disclose that it is an AI. If I am having a conversation with someone, and I cannot tell whether it is a human or an AI—that’s the end of democracy. This text has been generated by a human. Or has it?
The author terms language “the operating system of our civilization” for all the following reasons EXCEPT that it
correct answer:-2
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Fears of artificial intelligence (AI) have haunted humanity since the very beginning of the computer age. Hitherto, these fears focused on machines using physical means to kill, enslave or replace people. But over the past couple of years, new AI tools have emerged that threaten the survival of human civilisation from an unexpected direction. AI has gained some remarkable abilities to manipulate and generate language, whether with words, sounds or images. AI has thereby hacked the operating system of our civilisation.
Language is the stuff almost all human culture is made of. Human rights, for example, aren’t inscribed in our DNA. Rather, they are cultural artefacts we created by telling stories and writing laws. Gods aren’t physical realities. Rather, they are cultural artefacts we created by inventing myths and writing scriptures….What would happen once a non-human intelligence becomes better than the average human at telling stories, composing melodies, drawing images, and writing laws and scriptures? When people think about Chatgpt and other new AI tools, they are often drawn to examples like schoolchildren using AI to write their essays. What will happen to the school system when kids do that? But this kind of question misses the big picture. Forget about school essays. Think of the next American presidential race in 2024, and try to imagine the impact of AI tools that can be made to mass-produce political content, fake news stories and scriptures for new cults…
Through its mastery of language, AI could even form intimate relationships with people, and use the power of intimacy to change our opinions and worldviews. Although there is no indication that AI has any consciousness or feelings of its own, to foster fake intimacy with humans, it is enough if the AI can make them feel emotionally attached to it….
What will happen to the course of history when AI takes over culture, and begins producing stories, melodies, laws and religions? Previous tools like the printing press and radio helped spread the cultural ideas of humans, but they never created new cultural ideas of their own. AI is fundamentally different. AI can create completely new ideas, completely new culture….Of course, the new power of AI could be used for good purposes as well. I won’t dwell on this because the people who develop AI talk about it enough….
We can still regulate the new AI tools, but we must act quickly. Whereas nukes cannot invent more powerful nukes, AI can make exponentially more powerful AI.… Unregulated AI deployments would create social chaos, which would benefit autocrats and ruin democracies. Democracy is a conversation, and conversations rely on language. When AI hacks language, it could destroy our ability to have meaningful conversations, thereby destroying democracy …. And the first regulation I would suggest is to make it mandatory for AI to disclose that it is an AI. If I am having a conversation with someone, and I cannot tell whether it is a human or an AI—that’s the end of democracy. This text has been generated by a human. Or has it?
We can infer that the author is most likely to agree with which of the following statements?
correct answer:-4
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Fears of artificial intelligence (AI) have haunted humanity since the very beginning of the computer age. Hitherto, these fears focused on machines using physical means to kill, enslave or replace people. But over the past couple of years, new AI tools have emerged that threaten the survival of human civilisation from an unexpected direction. AI has gained some remarkable abilities to manipulate and generate language, whether with words, sounds or images. AI has thereby hacked the operating system of our civilisation.
Language is the stuff almost all human culture is made of. Human rights, for example, aren’t inscribed in our DNA. Rather, they are cultural artefacts we created by telling stories and writing laws. Gods aren’t physical realities. Rather, they are cultural artefacts we created by inventing myths and writing scriptures….What would happen once a non-human intelligence becomes better than the average human at telling stories, composing melodies, drawing images, and writing laws and scriptures? When people think about Chatgpt and other new AI tools, they are often drawn to examples like schoolchildren using AI to write their essays. What will happen to the school system when kids do that? But this kind of question misses the big picture. Forget about school essays. Think of the next American presidential race in 2024, and try to imagine the impact of AI tools that can be made to mass-produce political content, fake news stories and scriptures for new cults…
Through its mastery of language, AI could even form intimate relationships with people, and use the power of intimacy to change our opinions and worldviews. Although there is no indication that AI has any consciousness or feelings of its own, to foster fake intimacy with humans, it is enough if the AI can make them feel emotionally attached to it….
What will happen to the course of history when AI takes over culture, and begins producing stories, melodies, laws and religions? Previous tools like the printing press and radio helped spread the cultural ideas of humans, but they never created new cultural ideas of their own. AI is fundamentally different. AI can create completely new ideas, completely new culture….Of course, the new power of AI could be used for good purposes as well. I won’t dwell on this because the people who develop AI talk about it enough….
We can still regulate the new AI tools, but we must act quickly. Whereas nukes cannot invent more powerful nukes, AI can make exponentially more powerful AI.… Unregulated AI deployments would create social chaos, which would benefit autocrats and ruin democracies. Democracy is a conversation, and conversations rely on language. When AI hacks language, it could destroy our ability to have meaningful conversations, thereby destroying democracy …. And the first regulation I would suggest is to make it mandatory for AI to disclose that it is an AI. If I am having a conversation with someone, and I cannot tell whether it is a human or an AI—that’s the end of democracy. This text has been generated by a human. Or has it?
The tone of the passage could best be described as
correct answer:-1
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
. . . [T]he idea of craftsmanship is not simply nostalgic. . . . Crafts require distinct skills, an allround approach to work that involves the whole product, rather than individual parts, and an attitude that necessitates devotion to the job and a focus on the communal interest. The concept of craft emphasises the human touch and individual judgment.
Essentially, the crafts concept seems to run against the preponderant ethos of management studies which, as the academics note, have long prioritised efficiency and consistency. . . . Craft skills were portrayed as being primitive and traditionalist.
The contrast between artisanship and efficiency first came to the fore in the 19th century when British manufacturers suddenly faced competition from across the Atlantic as firms developed the “American system” using standardised parts. . . . the worldwide success of the Singer sewing machine showed the potential of a mass-produced device. This process created its own reaction, first in the form of the Arts and Crafts movement of the late 19th century, and then again in the “small is beautiful” movement of the 1970s. A third crafts movement is emerging as people become aware of the environmental impact of conventional industry.
There are two potential markets for those who practise crafts. The first stems from the existence of consumers who are willing to pay a premium price for goods that are deemed to be of extra quality. . . . The second market lies in those consumers who wish to use their purchases to support local workers, or to reduce their environmental impact by taking goods to craftspeople to be mended, or recycled.
For workers, the appeal of craftsmanship is that it allows them the autonomy to make creative choices, and thus makes a job far more satisfying. In that sense, it could offer hope for the overall labour market. Let the machines automate dull and repetitive tasks and let workers focus purely on their skills, judgment and imagination. As a current example, the academics cite the “agile” manifesto in the software sector, an industry at the heart of technological change. The pioneers behind the original agile manifesto promised to prioritise “individuals and interactions over processes and tools”. By bringing together experts from different teams, agile working is designed to improve creativity.
But the broader question is whether crafts can create a lot more jobs than they do today. Demand for crafted products may rise but will it be easy to retrain workers in sectors that might get automated (such as truck drivers) to take advantage? In a world where products and services often have to pass through regulatory hoops, large companies will usually have the advantage.
History also suggests that the link between crafts and creativity is not automatic. Medieval craft guilds were monopolies which resisted new entrants. They were also highly hierarchical with young men required to spend long periods as apprentices and journeymen before they could set up on their own; by that time the innovative spirit may have been knocked out of them. Craft workers can thrive in the modern era, but only if they don’t get too organised.
We can infer from the passage that medieval crafts guilds resembled mass production in that both
correct answer:-1
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
. . . [T]he idea of craftsmanship is not simply nostalgic. . . . Crafts require distinct skills, an allround approach to work that involves the whole product, rather than individual parts, and an attitude that necessitates devotion to the job and a focus on the communal interest. The concept of craft emphasises the human touch and individual judgment.
Essentially, the crafts concept seems to run against the preponderant ethos of management studies which, as the academics note, have long prioritised efficiency and consistency. . . . Craft skills were portrayed as being primitive and traditionalist.
The contrast between artisanship and efficiency first came to the fore in the 19th century when British manufacturers suddenly faced competition from across the Atlantic as firms developed the “American system” using standardised parts. . . . the worldwide success of the Singer sewing machine showed the potential of a mass-produced device. This process created its own reaction, first in the form of the Arts and Crafts movement of the late 19th century, and then again in the “small is beautiful” movement of the 1970s. A third crafts movement is emerging as people become aware of the environmental impact of conventional industry.
There are two potential markets for those who practise crafts. The first stems from the existence of consumers who are willing to pay a premium price for goods that are deemed to be of extra quality. . . . The second market lies in those consumers who wish to use their purchases to support local workers, or to reduce their environmental impact by taking goods to craftspeople to be mended, or recycled.
For workers, the appeal of craftsmanship is that it allows them the autonomy to make creative choices, and thus makes a job far more satisfying. In that sense, it could offer hope for the overall labour market. Let the machines automate dull and repetitive tasks and let workers focus purely on their skills, judgment and imagination. As a current example, the academics cite the “agile” manifesto in the software sector, an industry at the heart of technological change. The pioneers behind the original agile manifesto promised to prioritise “individuals and interactions over processes and tools”. By bringing together experts from different teams, agile working is designed to improve creativity.
But the broader question is whether crafts can create a lot more jobs than they do today. Demand for crafted products may rise but will it be easy to retrain workers in sectors that might get automated (such as truck drivers) to take advantage? In a world where products and services often have to pass through regulatory hoops, large companies will usually have the advantage.
History also suggests that the link between crafts and creativity is not automatic. Medieval craft guilds were monopolies which resisted new entrants. They were also highly hierarchical with young men required to spend long periods as apprentices and journeymen before they could set up on their own; by that time the innovative spirit may have been knocked out of them. Craft workers can thrive in the modern era, but only if they don’t get too organised.
Which one of the following statements is NOT inconsistent with the views stated in the passage?
correct answer:-2
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
. . . [T]he idea of craftsmanship is not simply nostalgic. . . . Crafts require distinct skills, an allround approach to work that involves the whole product, rather than individual parts, and an attitude that necessitates devotion to the job and a focus on the communal interest. The concept of craft emphasises the human touch and individual judgment.
Essentially, the crafts concept seems to run against the preponderant ethos of management studies which, as the academics note, have long prioritised efficiency and consistency. . . . Craft skills were portrayed as being primitive and traditionalist.
The contrast between artisanship and efficiency first came to the fore in the 19th century when British manufacturers suddenly faced competition from across the Atlantic as firms developed the “American system” using standardised parts. . . . the worldwide success of the Singer sewing machine showed the potential of a mass-produced device. This process created its own reaction, first in the form of the Arts and Crafts movement of the late 19th century, and then again in the “small is beautiful” movement of the 1970s. A third crafts movement is emerging as people become aware of the environmental impact of conventional industry.
There are two potential markets for those who practise crafts. The first stems from the existence of consumers who are willing to pay a premium price for goods that are deemed to be of extra quality. . . . The second market lies in those consumers who wish to use their purchases to support local workers, or to reduce their environmental impact by taking goods to craftspeople to be mended, or recycled.
For workers, the appeal of craftsmanship is that it allows them the autonomy to make creative choices, and thus makes a job far more satisfying. In that sense, it could offer hope for the overall labour market. Let the machines automate dull and repetitive tasks and let workers focus purely on their skills, judgment and imagination. As a current example, the academics cite the “agile” manifesto in the software sector, an industry at the heart of technological change. The pioneers behind the original agile manifesto promised to prioritise “individuals and interactions over processes and tools”. By bringing together experts from different teams, agile working is designed to improve creativity.
But the broader question is whether crafts can create a lot more jobs than they do today. Demand for crafted products may rise but will it be easy to retrain workers in sectors that might get automated (such as truck drivers) to take advantage? In a world where products and services often have to pass through regulatory hoops, large companies will usually have the advantage.
History also suggests that the link between crafts and creativity is not automatic. Medieval craft guilds were monopolies which resisted new entrants. They were also highly hierarchical with young men required to spend long periods as apprentices and journeymen before they could set up on their own; by that time the innovative spirit may have been knocked out of them. Craft workers can thrive in the modern era, but only if they don’t get too organised.
The author questions the ability of crafts to create substantial employment opportunities presently because
correct answer:-2
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
. . . [T]he idea of craftsmanship is not simply nostalgic. . . . Crafts require distinct skills, an allround approach to work that involves the whole product, rather than individual parts, and an attitude that necessitates devotion to the job and a focus on the communal interest. The concept of craft emphasises the human touch and individual judgment.
Essentially, the crafts concept seems to run against the preponderant ethos of management studies which, as the academics note, have long prioritised efficiency and consistency. . . . Craft skills were portrayed as being primitive and traditionalist.
The contrast between artisanship and efficiency first came to the fore in the 19th century when British manufacturers suddenly faced competition from across the Atlantic as firms developed the “American system” using standardised parts. . . . the worldwide success of the Singer sewing machine showed the potential of a mass-produced device. This process created its own reaction, first in the form of the Arts and Crafts movement of the late 19th century, and then again in the “small is beautiful” movement of the 1970s. A third crafts movement is emerging as people become aware of the environmental impact of conventional industry.
There are two potential markets for those who practise crafts. The first stems from the existence of consumers who are willing to pay a premium price for goods that are deemed to be of extra quality. . . . The second market lies in those consumers who wish to use their purchases to support local workers, or to reduce their environmental impact by taking goods to craftspeople to be mended, or recycled.
For workers, the appeal of craftsmanship is that it allows them the autonomy to make creative choices, and thus makes a job far more satisfying. In that sense, it could offer hope for the overall labour market. Let the machines automate dull and repetitive tasks and let workers focus purely on their skills, judgment and imagination. As a current example, the academics cite the “agile” manifesto in the software sector, an industry at the heart of technological change. The pioneers behind the original agile manifesto promised to prioritise “individuals and interactions over processes and tools”. By bringing together experts from different teams, agile working is designed to improve creativity.
But the broader question is whether crafts can create a lot more jobs than they do today. Demand for crafted products may rise but will it be easy to retrain workers in sectors that might get automated (such as truck drivers) to take advantage? In a world where products and services often have to pass through regulatory hoops, large companies will usually have the advantage.
History also suggests that the link between crafts and creativity is not automatic. Medieval craft guilds were monopolies which resisted new entrants. They were also highly hierarchical with young men required to spend long periods as apprentices and journeymen before they could set up on their own; by that time the innovative spirit may have been knocked out of them. Craft workers can thrive in the modern era, but only if they don’t get too organised.
The most recent revival in interest in the crafts is a result of the emergence of all of the following EXCEPT:
correct answer:-1