SBI Clerk 2011

Customer Relationship Management

Customer Retention Manager

Customers’ Relatives Meet

Channel Rothe Market

Channel Representative Manager

To whom the sales should be directed

A Group of Sellers

A Group of Buyers

A Group of Products

All the above

All Card holders

All existing borrowers

Individuals with taxable income

All of these

None of these

Assurance given by banks to Loanees

Assurance to bank with one bank

Assurance to repay loans

Assurance to give good service

Selling insurance products through banks

Selling with a cross face

Selling to Red Cross members

Selling to Blue Cross members

Selling across countries

Selling other products to existing customers

Any Time Marketing

Any Time Money

Any Time Machine

Automatic Teller Machine

Automatic Teller Money

a way of Direct Marketing

a way of Indirect Mareting

a strategy of the DSAs

All of these

None of these

Identifying the garget group

Focussed marketing

Improved lead generation

Only 1 & 2

All 1, 2 & 3

Marketing is not required in a monopolistic situation

Marketing is not required in Public enterprises

Marketing depends on competitors’ performance

Marketing has no role to play in production levels

Motivated employees do not require sales incentives.

Product, Promotion & Place

Place, Persuasion & Promotion

Pride, Person & Place

Product, Paper & Person

None of these