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For the following questions answer them individually
CRM means ……….
Customer Relationship Management
Customer Retention Manager
Customers’ Relatives Meet
Channel Rothe Market
Channel Representative Manager
A ‘Target Group’ in Marketing means……………….
To whom the sales should be directed
A Group of Sellers
A Group of Buyers
A Group of Products
All the above
The Target Group for Credit Cards is…………………..
All Card holders
All existing borrowers
Individuals with taxable income
All of these
None of these
Bancassurance means ………………..
Assurance given by banks to Loanees
Assurance to bank with one bank
Assurance to repay loans
Assurance to give good service
Selling insurance products through banks
Cross - selling means………………
Selling with a cross face
Selling to Red Cross members
Selling to Blue Cross members
Selling across countries
Selling other products to existing customers
ATM means…………………
Any Time Marketing
Any Time Money
Any Time Machine
Automatic Teller Machine
Automatic Teller Money
Digital Marketing is………………
a way of Direct Marketing
a way of Indirect Mareting
a strategy of the DSAs
Market segmentation helps in
Identifying the garget group
Focussed marketing
Improved lead generation
Only 1 & 2
All 1, 2 & 3
Only one of the following is true: Find the same:
Marketing is not required in a monopolistic situation
Marketing is not required in Public enterprises
Marketing depends on competitors’ performance
Marketing has no role to play in production levels
Motivated employees do not require sales incentives.
Price is an important factor for effective marketing. What are the other Ps?
Product, Promotion & Place
Place, Persuasion & Promotion
Pride, Person & Place
Product, Paper & Person
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