Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R) :

Assertion (A): Apart from 'Mind Mapping', 'Reverse thinking', 'Brainstorming', and 'Brainwriting', technology has made it easier to generate quality ideas for innovation and entrepreneurship.
Reason(R): "Ideas are the building blocks for all innovation. They are what we work on, so the first step in starting anything new is finding that idea. We must make use of the different tools and techniques available to us to come up with quality ideas."

In light of the above statements, choose the most appropriate answer from the options given below :