The changes I was so conscious of had actually begun some time before I went away. I had dismissed them as passing fads. I returned, however, to what had become a revolution in public language. The likes of my colleagues no longer thought of this new tongue as an alien one, into which they translated thoughts originally composed in a more familiar idiom. They had become native speakers. Today, this language pervades both the public and private sectors, and much of the working population is fluent in it. We may joke about the clichéd absurdity of mission statements and standardised phone greetings, but we find it hard to remember a time when these were not clichés - when we reacted to them with genuine incomprehension, and sometimes with genuine outrage. (1) The language of mission statements and standardized phone greetings has spread widely. People are so inured of it that they don‟t recall the time when it sounded out of place. (2) The language of mission statements and standardized phone greetings has spread fast. People are now making their additions to the language and pretend to forget the time when all this seemed alien. (3) Mission statements and standardized phone greetings were initiated so as to make people feel comfortable. Ironically, they have descended into becoming a cliché. (4) The changes sweeping the world are fast as revealed with the example of mission statements and how fast this idiotic idea swept across the world

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