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For the following questions answer them individually
Leads can be best sourced from …………
Foreign customers
Yellow pages
Distionary
List of vendors
Local supply chains
A successful marketing person requires one of the following qualities ………
Empathy
Sympathy
Insistence
Aggressiveness
Pride
Innovation in marketing is same as ……………
Abbreviation
Communication
Creativity
Aspiration
Research work
Market segmentation can be resorted to by dividing the target group as per ……….
Income levels of customers
Age of the employees
Needs of the sales persons
Marketing skills of the employees
Size of the organization
Post-sales activities include ………..
Sales presentation
Customers feedback
Customer identification
Customer apathy
Product design
The ‘USP’ of a product denotes ……………
Usefulness of the product
Drawbacks of a product
Main functions
Number of allied products available
High selling features of a product
The competitive position of a company can be improved by ………….
increasing the selling price
reducing the margin
ignoring competitors
increasing the cost price
understanding and fulfilling customers’ needs
Value added services means ……………….
Low cost products
High cost products
At par services
Additional services for the same cost
Giving discounts
The target market for Debit Card is …………..
All existing account-holders
All agriculturists
All DSAs
All vendors
All outsourced agents
A good Brand can be built-up by way of ………..
Customer grievances
Break-down of IT support
Old age
Large number of products
Consistent offering of good services
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