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For the following questions answer them individually
Bancassurance can be sold to
All banks
All insurance companies
Insurance Agents
All existing and prospective bank customers
All of th above
Cross-selling is not effective for which one of the following products ?
Debit cards
Savings accounts
Internet banking
Pension loans
Personal loans
Which of the following is not involved in the Growth Strategies of a Company ?
Horizontal integration
Vertical integration
Diversification
Intensification
None of these
A successful ‘Blue Ocean Strategy’ requires
Effective communication
Innovative skills
Motivation
All of the above
Cross-Selling is the basic function of
All employers
All employees
All salespersons
Planning Department
Data mining means analysing the data stored with
The DSA
The front office staff
The back-office staff
The customers
SME means
Selling and Marketing Establishment
Selling and Managing Employee
Sales and Marketing Entity
Small and Medium Enterprises
One of the following is not included in the 7 P’s of Marketing Find the same
Product
Price
Production
Promotion
The target group for SME loans is
All Businessmen
All Professionals
All SSIs
Home Loans can be best canvassed among
Builders
Flat owners
Land developers
Agriculturists
Individuals wanting to buy a flat or house
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