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For the following questions answer them individually
A ‘Call’ in Marketing language means ____
Calling on a salesperson
Calling on a customer
Making a phone -call
Telemarketing
None of these
Computers manipulate data is many ways and this manipulation is called____
upgrading
processing
batching
utilizing
A Marketing Survey is required for___
deciding marketing strategies
deciding Product strategies
deciding pricing strategies
All of these
The Target Group for Education Loans is____
all colleges
all parents
research scholars
meritorious students seeking higher education
all of these
Cross-selling means____
Selling with a cross face
Cross country marketing
Selling other products to existing customers
Selling to friends
Selling to employees
Market Segmentation is useful for____
Preferential marketing
Targeting existing clients
Identifying prospects
Knowing customers tastes
All of the above
The Target Group for savings Deposit Accounts is_____
Newborn babies
students
parents
businessman
Market Segmentation can be resorted to by means of ____
segmenting by age
segmenting by income
segmenting geographically
The Target Group for a Car Loan is____
all auto drivers
all auto dealers
all car owners
any Individual needing a car
Market Information means_____
knowledge of industries
knowledge of households
knowledge of peers
knowledge of customers’ tastes
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