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For the following questions answer them individually
Consumer information sources are
Personal sources and commercial sources
Public source
Experiential source
All the above
Only A and B
Zero based budgeting means
A tool for marketing cost analysis
A tool for financial analysis
Each year budgeting start from scratch
A certain percentage of sales
The advantages with telephonic interviews are
Low cost
Good for accessing anyone
Securing cooperation
All of these
Only a and b
The abbreviation for ISP
Information spy project
Indian social planning
Initial service provider
Internet service provider
None of these
The best advertisement is
Glow sign boards
On internet
TV media
Print media
a satisfied customer
Acid test of brand is
Brand preference
Brand awareness
Brand acceptability
Brand loyalty
Brand quality
In banks ROA means
Rate of allocation
Returns of assets
Returns of advances
Ratio of assets
Only B and C
In the context of globalization ,BPO means
British petroleum organization
British passport office
Budgeting process orientation
Business process orientation
Business process outsourcing
Which of the following expresses the maslow's motivation theory
Importance of motivation of a customer development
Why people are driven by particular need
Where human needs are arranged in hierarchy
SWOT refers to
Marketing tool to understand constraints and potential of self and competitor
External environment analysis
Internal analysis
Strategic planning for selling product
South west organization for trade
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