Instructions

Read the following scenario and answer the three questions that follow.

The occasion was a hyper publicised switch-on ceremony of solar power facilities on an island, with many villages, in the Bay of Bengal. PK was the brand ambassador of a Multinational Company (MNC) that was banking heavily on this CSR initiative to strengthen its presence in India. For the millions of fans, enamoured by the aging super star’s Robinhood like onscreen exploits, the pre-event speech of PK was their first glimpse into his off-screen persona. After an emotional speech that extolled the virtues of electricity as a driver of wellbeing & need for inclusive growth, PK with a flourish of his hand hit the button to remotely switch on the solar power facilities. Tens of media cameras stationed in all the island villages, started beaming live feed across the world. Quickly, the event turned from one of joy to something of shock and horror, as all the thatched households on the island caught fire. A few villagers were seriously injured in the fire. Watching the coverage, PK slapped the MNC representative standing next to him, on live camera, and collapsed on a couch with his head in his hands.

Question 85

A few months passed and the slapping incident still garnered a good number of views on social media. PK’s publicist was aware that PK harboured a desire to join politics. She wanted PK to make the most of the publicity around the incident before it fadeed away from public memory in the next few months.

Which of the following options will BEST help PK take just advantage of the situation?

Solution

Options B, C, and E will publicize unethical behaviour in public and hence will not help much with his case.

Option D will have a counterintuitive effect on his image.

Option A will be the most appropriate way to publicize him as it will not only revive the memory of the incident but also will give a boost to his Robinhood image.

Thus, the correct option is A.

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