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For the following questions answer them individually
Cross-selling covers
identifying customer needs
matching the products to customer needs
convincing the customers of product benefits
responding to questions and objections of customers
All of these
A prospect means
any customer who walks into the bank
an employee of the bank
a customer who is likely to be interested in bank’s product or service
a depositor of the bank
a borrower of the bank
A Lead means
a prospect who is more likely to avail of the Bank’s Product.
a political leader
a religious leader
a bank chairman
None of these
Innovation means
compensation
inspiration
additional perquisites
implementing new ideas or new methods
A Call means
calling on friends
calling on bank employees
calling on prospective customers
to make telephone calls
calling on relatives
The Traditional Marketing style involves
Telemarketing
Digital Marketing
Indirect Marketing
Direct Marketing
Modern methods of Marketing include
Publicity on the net
Advertisement on the net
Soliciting business through e-mails
A true marketing requires
Command and order mindset
Control mindset
Active mindset
Passive mindset
Which of the following sentences is true?
Marketing is not required in a Buyers’ Market
Marketing is not required in a Sellers’ Market
Marketing is not required due to globalisation
Marketing is not required due to competition
Marketing is not required due to liberalisaition
For effective marketing, the salesmen should have which of these qualities?
Creativity
Team spirit
Motivation
Effective communication skills
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