Instructions

Answer questions on the basis of information given in the following case.
Life saving Pharmaceuticals ( LSP) is India - based Pharmaceuticals Company. Their business mostly revolves around a couple of generic drugs and a few patented drugs. LSP operates in 30 odd countries and more than 50% of their sales volume is from outside India.

Question 43

Mr. Sinha, a senior executive of LSP, observes that their business in India is not vibrant. LSP faces stiff competition from Indian and global players, except in rural areas. Interestingly, most of their sales in the rural area are from cough syrup, used as sedatives by teenagers. Mr. Sinha is planning the following actions to improve business in the long run.

I. Invest in development of new drugs.
II. Increase sales of cough syrup in the rural markets.
III. Try and cut costs.
IV. Recruit more medical representatives in the rural areas.

Which of the following sequences is best arranged in the descending order of appropriateness?

Solution

IV doesn't help in expanding business in long run, options D and E are eliminated. It is important to have wide range of products, I is the most appropriate one. Cost cutting also increases the profits. Therefore, I is followed by III. Concentrating on a product which already have good market also increases the profit. Therefore, the order is I, III and II.

The answer is option A.


Create a FREE account and get:

  • All Quant Formulas and shortcuts PDF
  • 15 XAT previous papers with solutions PDF
  • XAT Trial Classes for FREE

    cracku

    Boost your Prep!

    Download App