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Marketing has taken a prominent position during the last decade due to—
Increased competition
Better literacy rate
Foreign compulsions
Government instructions
Reserve Bank of India Policy guidelines
Marketing is definitely required when —
Demand exceeds supply
Supply exceeds demand
Supply equals demand
Staff is in excess
There is monopoly
The traditional Marketing style involves —
Door-to-door campaigns
Sending e-mails
Tele-marketing
SMS campaigns
Virtual marketing
Telemarketing campaigns are resorted to—
Avoid face-to-face interactions
Avoid ‘buyer resistance’
Reach a larger clientele
Increase cold calls
Reduce profits
The most essential quality of a good sales person is—
Questioning skills
Good appearance
Production skills
Good Communication skills
Curiosity
Direct Marketing means—
Seminars and Conferences
Face-to-face selling
Banners
Cold calls
Sales presentations
Selling process includes —
Publicity
Lead generation
Data collection
Product Designing
Product Re-designing
Web marketing involves—
Selling websites
Door-to-door canvassing
E-mail chatting
Browsing the Yellow Pages
Web advertisements
Marketing strategies mean—
Ideas for new employment
Techniques for mergers
Methods to improve marketing activities
More hits per ATM
Networking
The first step in Marketing is—
Production work
Planning work
Receiving feedback
Telephone calls
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