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For the following questions answer them individually
Good competition helps in ____
Better technology
More market share
Rise in profits
Bigger branch network
Improved customer service
‘Push’ marketing style requires—
Collective effort
Good pushing strength
Lengthy talks
Ability to identify the leads
Aggressive marketing
Communication skills in the case of a DSA means _____
Giving Lengthy speeches
Sending Good SMS messages
Being Talkative
Ability to convince the customer with the right choice of words
Being Multi linguist
Effective selling skills depend on—
Good dress sense
Territory Allocation
Sales Call Planning
Good eye-contact
Past performance
‘Buyer Resistance’ means _____
Buyer’s dislike for the product
Fight between buyer and the seller
Buyer’s hesitation in buying the product
Exchange of products
Buyer retracting the sale
Buyer Resistance can be overcome by—
Good friendship between buyer and seller
Good after sales services
Good arguments
Good technology
Persuasive communication
‘Benchmark’ means —
Sales performance measurement
Marks given to sales persons
Appraisal
Standard values for comparison
Automation
Innovation in marketing means —
New technology
Globalisation
Intense competition
New business models
Internal marketing
Marketing Opportunities mean —
Scope for marketing
Proper and effective training
Market planning
Availability of sales outlets
Market data
The USP of a Current Account is —
No restrictions on transactions
Low TDS
High minimum balance
High interest payable
No need for KYC norms fulfillment
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