The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Moutai has been the global booze sensation of the decade. A bottle of its Flying Fairy, which sold in the 1980s for the equivalent of a dollar, now retails for $400. Moutaiâs listed shares have soared by almost 600% in the past five years, outpacing the likes of Amazon ...
It does this while disregarding every Western marketing mantra. It is not global, has meagre digital sales and does not appeal to millennials. It scores pitifully on environmental, social and government measures. In the Boy Scout world of Western business, it would leave a bad taste in more ways than one.
Moutai owes its intoxicating success to three factorsânot all of them easy to emulate. First, it profits from Chinese nationalism. Moutai is known as the ânational liquorâ. It was used to raise spirits and disinfect wounds in Maoâs Long March. It was Premier Zhou Enlaiâs favourite tipple, shared with Richard Nixon in 1972. Its centuries-old craftsmanshipâit is distilled eight times and stored for years in earthenware jarsâis a source of national pride. It also claims to be hangover-proof, which would make it an invention to rival gunpowder ...
Second, it chose to serve Chinaâs super-rich rather than its middle class. Markets are littered with the corpses of firms that could not compete in the cut-throat battle for Chinese middle-class wallets. And the countryâs premium market is massiveâat 73m-strong, bigger than the population of France, notes Euan McLeish of Bernstein, an investment firm, and still less crowded with prestige brands than advanced economies. Moutai is to these well-heeled drinkers what vintage champagne is to the rest of the world ...
Third, Moutai looks beyond affluent millennials and digital natives. The elderly and the middle-aged, it found, can be just as lucrative. Its biggest market now is (male) drinkers in their mid-30s. Many have no siblings, thanks to four decades of Chinaâs one-child policyâwhich also means their elderly parents can splash out on weddings and banquets. Moutai is often a guest of honour.
Moutai has succeeded thanks to nationalism, elitism and ageism, in other wordsânot in spite of this unholy trinity. But it faces risks. The government is its largest shareholderâand a meddlesome one. It appears to want prices to remain stable. Exorbitantly priced booze is at odds with its professed socialist ideals. Yet minority investorsâincluding many foreign fundsâlament that Moutaiâs wholesale price is a third of what it sells for in shops. Raising it could boost the companyâs profits further. Instead, in what some see as a travesty of corporate governance, its majority owner has plans to set up its own sales channel ...
In the long run, its biggest risk may be millennials. As they grow older, health concerns, work-life balance and the desire for more wholesome pursuits than binge-drinking may curb theâGanbei!â toasting culture [heavy drinking] on which so much of the demand for Moutai rests. For the time being, though, the party goes on.
In the context of the passage, we can infer that to succeed in the liquor industry in China, a marketing firm must consider all of the following factors affecting the Chinese liquor market EXCEPT that
For the following questions answer them individually
There is a sentence that is missing in the paragraph below. Look at the paragraph and decide where (option 1, 2, 3, or 4) the following sentence would best fit.
Sentence: Taken outside the village of Trang Bang on June 8, 1972, the picture captured the trauma and indiscriminate violence of a conflict that claimed, by some estimates, a million or more civilian lives.
Paragraph: The horrifying photograph of children fleeing a deadly napalm attack has become a defining image not only of the Vietnam War but the 20th century. ___(1)___. Dark smoke billowing behind them, the young subjectsâ faces are painted with a mixture of terror, pain and confusion. ___(2)___. Soldiers from the South Vietnamese Armyâs 25th Division follow helplessly behind. ___(3)___. The picture was officially titled âThe Terror of War,â but the photo is better known by the nickname given to the naked 9-year-old at its centre: âNapalm Girlâ. ___(4)___.
The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.
Languages become endangered and die out for many reasons. Sadly, the physical annihilation of communities of native speakers of a language is all too often the cause of language extinction. In North America, European colonists brought death and destruction to many Native American communities. This was followed by US federal policies restricting the use of indigenous languages, including the removal of native children from their communities to federal boarding schools where native languages and cultural practices were prohibited. As many as 75 percent of the languages spoken in the territories that became the United States have gone extinct, with slightly better language survival rates in Central and South America ...
Even without physical annihilation and prohibitions against language use, the language of the "dominant" cultures may drive other languages into extinction; young people see education, jobs, culture and technology associated with the dominant language and focus their attention on that language. The largest language "killers" are English, Spanish, Portuguese, French, Russian, Hindi, and Chinese, all of which have privileged status as dominant languages threatening minority languages.
When we lose a language, we lose the worldview, culture and knowledge of the people who spoke it, constituting a loss to all humanity. People around the world live in direct contact with their native environment, their habitat. When the language they speak goes extinct, the rest of humanity loses their knowledge of that environment, their wisdom about the relationship between local plants and illness, their philosophical and religious beliefs, as well as their native cultural expression (in music, visual art and poetry) that has enriched both the speakers of that language and others who would have encountered that culture ...
As educators deeply immersed in the liberal arts, we believe that educating students broadly in all facets of language and culture ... yields immense rewards. Some individuals educated in the liberal arts tradition will pursue advanced study in linguistics and become actively engaged in language preservation, setting out for the Amazon, for example, with video recording equipment to interview the last surviving elders in a community to record and document a language spoken by no children.
Certainly, though, the vast majority of students will not pursue this kind of activity. For these students, a liberal arts education is absolutely critical from the twin perspectives of language extinction and global citizenship. When students study languages other than their own, they are sensitized to the existence of different cultural perspectives and practices. With such an education, students are more likely to be able to articulate insights into their own cultural biases, be more empathetic to individuals of other cultures, communicate successfully across linguistic and cultural differences, consider and resolve questions in a way that reflects multiple cultural perspectives, and, ultimately extend support to people, programs, practices, and policies that support the preservation of endangered languages.
There is ample evidence that such preservation can work in languages spiraling toward extinction. For example, Navajo, Cree, and Inuit communities have established schools in which these languages are the language of instruction, and the number of speakers of each has increased.
In the context of the passage, which one of the following hypothetical scenarios, if true, is NOT an example of the kind of loss that occurs when a language becomes extinct?
Which one of the following hypothetical scenarios, if true, would most strongly undermine the central ideas of the passage?
It can be inferred from the passage that it is likely South America had a slightly better language survival rate than North America for all of the following reasons EXCEPT:
The author believes that a liberal arts education combined with participation in language preservation empower students in all of the following ways EXCEPT that they will
For the following questions answer them individually
The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.
When the tradwife puts on that georgic, pinstriped dress, she is not just admiring the visual cues of a fantastical past. She takes these dreams of storybook bliss literally, tracing them backward in time until she reaches a logical conclusion that satisfies her. And by doing so, she ends up delivering an unhappy reminder of just how much our lives consist of artifice and playacting. The tradwife outrages people because of her deliberately regressive ideals. And yet her behaviour is, on some level, indistinguishable from the non-tradwifeâs. The tradwifeâs trollish genius is to beat us at our own dress-up game. By insisting that the idyllic cottage daydream should be real, right down to the primitive gender roles, she leaves others feeling hollow, cheated. The hullabaloo and headaches she causes may be the price we pay for taking too many things at face value: our just deserts, served Instagram-perfect by a manicured hand on a gorgeous ceramic dish, with fat, mouthwatering maraschino cherries on top.
The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.
Lyric poetry is a genre of private meditation rather than public commitment. The impulse in Marxism toward changing a society deemed unacceptable in its basic design would seem to place demands on lyric poetry that such poetry, with its tendency toward the personal, the small scale, and the idiosyncratic, could never answer. There is within Marxism, however, also a strand of thought that would locate in lyric poetry alternative modes of perception and description that call forth a vision of worlds at odds with a repressive reality or that draw attention to the workings of ideology within the hegemonic culture. The poetic imagination may indeed deflect larger social concerns, but it may also be implicitly critical and utopian.
Five jumbled-up sentences (labelled 1, 2, 3, 4 and 5) related to a topic are given below. Four of them can be put together to form a coherent paragraph. Identify the odd sentence and key in the number of that sentence as your answer.
1. To create a synapse, the neuron has specialized structures, often seen as tiny swellings, at its terminal end of the axon where it stores the chemicals that are emitted to transmit a signal to the next neuron.
2. This fetal warm-up actâthe soldering of neural connections before the eyes actually functionâis crucial to the performance of the visual system.
3. The reasons for this paring back of synapses is a mystery, but synaptic pruning is thought to sharpen and reinforce the âcorrectâ synapses, while removing the weak and unnecessary ones.
4. Neural connections between the eyes and the brain are formed long before birth, establishing the wiring and the circuitry that allow a child to begin visualizing the world the minute she emerges from the womb.
5. During this rehearsal period, synapsesâpoints of chemical connectionâbetween nerve cells are generated in great excess, only to be pruned back during later development.
The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.
Humans have managed to tweak the underlying biology of various plants and animals to produce high-tech crops and microbes. But regulating these entities is complicated, as the framework of policies and procedures are outdated and not flexible enough to adapt to emerging technology. The question is whether regulation will ever be able to keep up with human innovation, to regulate living things, which are apt to be unpredictable and unique; to capture all the potential risks when new biological entities are introduced, or when they pass on variations of their genes?