In order to quantify the intangibles and incentives to the multi brand dealers (dealers who stock multiple goods as well as competing brands) and the associated channel members, a Company(X) formulates a point score card, which is called as brand building points. This brand building point is added to the sales target achieved points for redemption. The sales target achieved point is allotted as per the table 3 of this question. The sum of brand building point and sales achieved points is the total point that can be redeemed by the dealer against certain goods, as shown in the second table.
The detail of the system is shown in the tables below
There are 10 multi brand dealers in Nasik and the sales that they have achieved in the end of a quarter are:
The Brand building points of Saha H/W is 85, and Mr. Saha the proprietor of the store wants to redeem a Kanjivaram Saree the next quarter by carrying forward the points accumulated this quarter to the next quarter. The sales target of Saha H/W is 25,000 units in the next quarter. It is assumed the brand building points for the next quarter is also going to be 85. How many extra units Saha H/W has to sell in order to get the Kanjivaram Saree?
Total redeemable points earned by Saha H/W in this quarter = 85 + 15 + (24512-24000)*0.25 = 228.
Points earned by Saha H/W through brand building and completing 100% sales target = 85+15 = 100.
For a Kanjivaram Saree, Saha H/W needs 4000 points. Rest of the points should be earned by selling extra units. Each extra units will garner 0.25 points for Mr. Saha.
Therefore, the number of extra units that Mr. Saha must sell in order to collect points for Kanjivaram Saree = $$\dfrac{4000-228-100}{0.25}$$ = 14688.
Hence, option A is the correct answer.
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