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In order to quantify the intangibles and incentives to the multi brand dealers (dealers who stock multiple goods as well as competing brands) and the associated channel members, a Company(X) formulates a point score card, which is called as brand building points. This brand building point is added to the sales target achieved points for redemption. The sales target achieved point is allotted as per the table 3 of this question. The sum of brand building point and sales achieved points is the total point that can be redeemed by the dealer against certain goods, as shown in the second table.
The detail of the system is shown in the tables below
There are 10 multi brand dealers in Nasik and the sales that they have achieved in the end of a quarter are:
Bhowmik Brothers has only other brands signage in the front of the store, and company X painting on the side wall in the exterior of the store, Company X painting on the side wall in the interior of the store, no POP display of any Company and the goods of Company X is stacked in the front row with other brands. What is the total point Bhowmik Brothers need to accumulate to make them eligible for minimum redemption?
In brand building points earned by Bhowmik Brothers:
Bhowmik Brothers has only other brands signage in the front of the store, and company X painting on the side wall in the exterior of the store, Company X painting on the side wall in the interior of the store, no POP display of any Company and the goods of Company X is stacked in the front row with other brands. What is the total point Bhowmik Brothers need to accumulate to make them eligible for minimum redemption?
Points earned for having signage board of company X = -20
Points earned for painting on the side wall in the exterior of the store = 2.5
Points earned for painting on the side wall in the interior of the store = 2.5
Points earned for POP display of company X = 0
Points earned for stacking of company X goods in the front row with other brands = 10
Hence, total brand building points earned by Bhowmik Brothers = -20+2.5+2.5+10 = -5
Also, Bhowmik Brothers achieved a target in 75% to 99% range. Therefore, the sales target points earned by Bhowmik Brothers = 12
Therefore, total redeemable points acquired by Bhowmik Brothers in Jul-Sep quarter = -5 + 12 = 7.
For minimum redemption they should have at least 40 points. Hence, we can say that Bhowmik Brothers need to accumulate 33 points to make them eligible for minimum redemption. Therefore, option D is the correct answer.
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