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Today's world can truly be called a "society of spectacle". a phrase that the French sociologist and thinker Guy de Bord used decades earlier. Every act of lived experience has today become a spectacle. It would be a little incorrect to say that this craze for spectacle-izing everything that occurs around us is a recent phenomenon. If one had watched the Pirate of the Caribbean movies, one would realize that even in the late eighteenth century, executions were public events - a large portion of the populace would gather around the site of the hanging in the city square in order to see justice being meted out in front of their very own eyes. It was also a form of popular entertainment. It was a sort of a collective public blood-letting.

The spectacle that the contemporary society has become an overwhelming experience. One enters into a restaurant, orders an exotic dish - but the proof of having eaten the same doesn't exist until tons of photograph are clicked from varied angles and shared on social networking sites. One goes for a holiday to a calm and serene location, but is all the while busy telling the world about it as if one has to document every movement of one's existence. When dose one live that moment then? Perhaps it is in the documentation that one survives these days!