Given below are two statements :
Statement I: Dividing the market in small niches is known as targeting.
Statement II: Segmentation and targeting are essential components of understanding the market and tap it effectively.
In the light of the above statements, choose the correct answer from the options given below:

A

Both Statement I and Statement II are true

B

Both Statement I and Statement II are false

C

Statement I is true but Statement II is false

D

Statement I is false but Statement II is true