CAT 1991 Question Paper

Question 100

Select the correct sequence of the four sentences given below.
A. Then think of by how much our advertising could increase the sales level.
B. Advertising effectiveness can be best grasped intuitively on a per capita basis.
C. Overall effectiveness is easily calculated by considering the number of buyers and the cost of advertising.
D. Think of how much of our brand the average individual is buying now.


B is the best opening sentence - it introduces the topic of the paragraph, advertising. This is followed by C which talks about the overall effectiveness and then by D which talks about individual effectiveness. The last sentence is A. Option c) is the correct answer.

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