In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank.

Posters are (1) ________ to promote a brand or pass (2) ________ important information. They can be used for (3) ________ purposes ranging from telling people to be cautious as the floor is wet, to informing them about an upcoming sale or event. They usually include a picture (4) ________ very few words. A suitable (5) ________ makes a poster effective and memorable.