Option c) (A) - (II), (B) - (III), (C) - (I), (D) - (IV). is the correct answer.
Intrapreneur โ Risk-taking in an organisational role (II): An intrapreneur is an individual within an organization who takes initiative and risks to innovate or implement ideas within the company.
Entrepreneur โ Calculated Risk-taking (III): Entrepreneurs are individuals who take calculated risks to start and run businesses, aiming for profit and growth.
Distributor โ Value Addition (I): Distributors play a crucial role in adding value by bridging the gap between manufacturers and consumers, ensuring products reach the market.
Customer โ Utility Maximisation (IV) : Customers aim to maximise their utility or satisfaction by choosing products or services that best meet their needs and preferences.
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