Instructions

In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank.

Comprehension:
Advertising (1) _______ initially meant to make people aware of the goods available in the market. It was as simple as announcing what you have in your store or the services you offer on your (2) ______. Over the years, advertising has evolved into a major industry that goes beyond informing, persuading and influencing. It is a form of brainwashing consumers. Advertising has become a type of culture with ardent followers. In the process, it attracts enviable attention from manufacturers and service providers who fancy an (3) _______ over their competitors. Unfortunately, in keeping with the ever-increasing demands of the manufacturers, the advertisers have resulted in creating unnecessary wants and (4) _______ consumption in most of us. This is a craving for harmful products that we are better off without. It (5) ______ on our minds rendering us completely irrational. The billboards (hoardings), television and radio advertisements target us from a very early age, forming our view of the world as we grow into adults. The buzzwords in advertising are, ‘you are cool and sophisticated’ if you use this or that product.

Question 78

Select the most appropriate option to fill in blank number 3.


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