Instructions

The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.

Umberto Eco, an Italian writer, was right when he said the language of Europe is translation. Netflix and other deep-pocketed global firms speak it well. Just as the EU employs a small army of translators and interpreters to turn intricate laws or impassioned speeches of Romanian MEPs into the EU’s 24 official languages, so do the likes of Netflix. It now offers dubbing in 34 languages and subtitling in a few more. . . .

The economics of European productions are more appealing, too. American audiences are more willing than before to give dubbed or subtitled viewing a chance. This means shows such as “Lupin”, a French crime caper on Netflix, can become global hits. . . . In 2015, about 75% of Netflix’s original content was American; now the figure is half, according to Ampere, a media-analysis company. Netflix has about 100 productions under way in Europe, which is more than big public broadcasters in France or Germany. . . .

Not everything works across borders. Comedy sometimes struggles. Whodunits and bloodthirsty maelstroms between arch Romans and uppity tribesmen have a more universal appeal. Some do it better than others. Barbarians aside, German television is not always built for export, says one executive, being polite. A bigger problem is that national broadcasters still dominate. Streaming services, such as Netflix or Disney+, account for about a third of all viewing hours, even in markets where they are well-established. Europe is an ageing continent. The generation of teens staring at phones is outnumbered by their elders who prefer to gawp at the box.

In Brussels and national capitals, the prospect of Netflix as a cultural hegemon is seen as a threat. “Cultural sovereignty” is the watchword of European executives worried that the Americans will eat their lunch. To be fair, Netflix content sometimes seems stuck in an uncanny valley somewhere in the mid-Atlantic, with local quirks stripped out. Netflix originals tend to have fewer specific cultural references than shows produced by domestic rivals, according to Enders, a market analyst. The company used to have an imperial model of commissioning, with executives in Los Angeles cooking up ideas French people might like. Now Netflix has offices across Europe. But ultimately the big decisions rest with American executives. This makes European politicians nervous.

They should not be. An irony of European integration is that it is often American companies that facilitate it. Google Translate makes European newspapers comprehensible, even if a little clunky, for the continent’s non-polyglots. American social-media companies make it easier for Europeans to talk politics across borders. (That they do not always like to hear what they say about each other is another matter.) Now Netflix and friends pump the same content into homes across a continent, making culture a cross-border endeavour, too. If Europeans are to share a currency, bail each other out in times of financial need and share vaccines in a pandemic, then they need to have something in common—even if it is just bingeing on the same series. Watching fictitious northern and southern Europeans tear each other apart 2,000 years ago beats doing so in reality.

Question 7

Based only on information provided in the passage, which one of the following hypothetical Netflix shows would be most successful with audiences across the EU?

Solution

The passage mentions that certain genres, particularly murder mysteries and dramatic conflicts like "bloodthirsty maelstroms between arch Romans and uppity tribesmen," have a more universal appeal. This suggests that themes involving suspense, mystery, and conflicts can transcend cultural boundaries and be attractive to a broader audience.

Therefore, a murder mystery drama set in North Africa and France aligns with the passage's implication that such themes have a more universal appeal, making it likely to be successful with audiences across the diverse countries of the EU. So Option C is the correct answer.

Option A is incorrect as the passage states that comedy does not travel well.

Option B: While science fiction may have a global appeal, the passage emphasizes genres like murder mysteries having a more universal appeal.

Option D: The passage doesn't discuss the appeal of romantic dramas, and the trans-Atlantic setting may not necessarily align with the passage's suggestion that certain themes work better across borders within Europe.

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