An individual browses the sites of e-retailers for products and then ends up purchasing the product from some brick and mortar store.

An individual visiting a brick and mortar store to have a look and feel of the product and then ordering the same product through some e-retailers.

An individual visiting a big box retailer to have a look and feel of the product and then purchasing the same product from nearby kirana (Mom and Pop) store.

An e-retailer using the kirana (Mom and Pop) stores to keep its stock of goods and meets the orders in the nearby localities.

None of the above