In the question given below, there are two statements marked as Assertion (A) and Reason (R).

Assertion (A): Disruptive innovations often end up displacing the existing products in the markets.

Reason (R): The main attribute of disruptive innovations is offering cheaper solutions to the existing products.

Assertion (A) is true because disruptive innovations often create new markets or significantly change existing ones, displacing existing products or technologies.

Reason (R), on the other hand, is false. While some disruptive innovations may be more affordable, their defining characteristic is not just being cheaper. Instead, they can create a new value proposition, often targeting a market niche that was previously underserved or ignored.

Therefore, Option C is the correct answer.