Environmental problems cause health problems. Sustainable changes in lifestyle can reduce environmental or health problems, but this idea appears almost impossible to adapt. With environmental or health problems, individual efforts can be perceived as having a negligible effect and therefore lead to inertia. With health, on the other hand, individual choices can make the difference between life and death, literally. And yet, barring a few, there seems to be the same collective lethargy towards making their choices.

Which one of the following statements best implies the most rational assumption that can be made from the passage ?