In the following passage  some of the words have been left out. First read the passage over and try to understand what it is about. Then fill in the blanks with the help of the alternatives given.

Mass communication is the delivery of....(1)...., ideas and entertainment to thousands or millions of …….(2)…….simultaneously; it is a force with incalculable…..(3)….on today's world. The ….(4)….. of mass communication rests…..(5)……the skills of the communicator to…..(6)…..the recipient's thinking….(7)…..stir emotions, to ……(8)…..him or her to…..(9)…..Mass communication is the one-to-one impact of one human intelligence upon…..(10)…...carried on thousand fold simultaneously among individuals who have no direct personal contact.