Question 97

In context of market feasibility analysis the analyst should consider the following factor as a priority


In the context of market feasibility analysis, the analyst should consider option A) Target market attractiveness as a priority factor. Market feasibility analysis involves assessing the viability and potential success of entering a specific market. Target market attractiveness refers to the desirability and potential profitability of the market segment being considered. By prioritizing target market attractiveness, the analyst evaluates factors such as market size, growth rate, customer demand, competition, and profitability potential. This assessment helps in understanding whether the target market presents a favorable opportunity for the product or service being offered and whether it aligns with the company's objectives and capabilities. Analyzing target market attractiveness provides insights into the market's potential for generating sales, revenue, and long-term success, thus guiding the decision-making process.

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