Question 20

Five jumbled up sentences, related to a topic, are given below. Four of them can be put together to form a coherent paragraph. Identify the odd one out and key in the number of the sentence as your answer:
1. It has taken on a warm, fuzzy glow in the advertising world, where its potential is being widely discussed, and it is being claimed as the undeniable wave of the future.
2. There is little enthusiasm for this in the scientific arena; for them marketing is not a science, and only a handful of studies have been published in scientific journals.
3. The new, growing field of neuromarketing attempts to reveal the inner workings of consumer behaviour and is an extension of the study of how choices and decisions are made.
4. Some see neuromarketing as an attempt to make the "art" of advertising into a science, being used by marketing experts to back up their proposals with some form of real data.
5. The marketing gurus have already started drawing on psychology in developing tests and theories, and advertising people have borrowed the idea of the focus group from social scientists.

Correct Answer: 5


A brief reading of the sentences tells us that the paragraph must be about the industry of neuromarketing, which is still in its embryonic phase. 3 can be the opening sentence to the paragraph, as it introduces the topic at hand. All the other sentences need a sentence before them that introduces what is being talked about. 

1,4, and 2 then go on to talk about the opinion of differernt associated parties on the matter. It has taken the advertising industry by storm. Others feel that this 'art' is being masked as a science, and many lack enthusiasm on the matter.

5 however, does not fit in here. The reason is that it talks about 'psychology', which is different from the use of neural science. Even if one is not familiar with the difference, we can see that it goes a step forward to talk about the application of a science, whereas the paragraph is mostly concerned with a growing science and how it is shaping public opinion. Hence, 5 is the odd one out.

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