IPM Indore 2023

Read the following passage and choose the answer that is closest to each of the questions that are based on the passage.

The general idea of being fit is usually assumed to be exercising regularly and having a healthy diet. It’s true to some extent. But this is not always the case. People don’t realise that sleep also plays a crucial part when it comes to physical and mental well-being. It’s a restorative process, which shouldn’t be negotiable.

Hectic working hours, increasing stress levels, and an unhealthy lifestyle can cause irregular sleep patterns. These not only disturb one’s daily routine, but can also hamper one’s health, leading to lifestyle conditions like deranged cholesterol and diabetes. It’s a preconceived notion that cholesterol and diabetes are usually genetic diseases, and unhealthy eating patterns and lifestyle exacerbate them. It is not generally known that sleep deprivation can put a person at risk of both deranged cholesterol and diabetes.

Sleep helps your body and mind repair and recharge themselves. But things can go awry if one is sleep-deprived. Insomnia can generally make the body work abnormally. It affects the mental and physical abilities to prepare the body for the next day. It leaves the brain exhausted, affecting the natural functioning of the body.

Lack of sleep can lead to higher cholesterol and blood pressure. Sleep deprivation can lower levels of leptin, a hormone that stabilises metabolism and appetite. This can also lead to obesity, if left unchecked. Sleep deprivation has been found to raise levels of ghrelin, the hunger hormone, and decrease levels of leptin, the satiety hormone. That’s why people seek relief in foods that raise blood sugar. The American Academy of Sleep Medicine recommends that adults should get a minimum of seven to eight hours of sleep each night. Staying up late can lead to consuming unhealthy snacks and junk food high in carbs and sugar. All this increases the risk of Type 2 diabetes and is equally connected to obesity.

Just like any other routine, having a definite sleeping pattern can help a person maintain a cycle of rest and activity. Sleeping at the same time every day and waking up on time will encourage quality sleep. Proper relaxation of body and mind before sleeping means that one should keep the mobile phone aside for at least half an hour before bed. It helps if the room is dark and quiet. Plus, one can always read a good book or listen to soothing music which can lull one into deep sleep.

Read the following passage and choose the answer that is closest to each of the questions that are based on the passage.

Two Apple stores in Delhi and in Mumbai - opened in April 2023. Until now, Indians could buy Apple products in the country either online or through a vast network of what the company calls ‘premium resellers’. Will the new-found ability to sell products directly to customers in India - the world's second largest smartphone market - impact its fortunes here? Apple has long tried to open physical retail stores in India. In 2019, the Indian government relaxed some investment rules, exempting companies selling ‘cutting-edge’ items, such as Apple's iPhones and iPads, from restrictions.
Apple first launched an online store in India through a website which allows users to request for customised products. Apple’s decision to open physical stores in India could be the next step in its branding strategy. It is not as if this will change Apple’s sales in any dramatic way, but it is still a key milestone, one that will allow Apple to deliver to Indian customers the full Apple experience. The iPhone is still an aspirational product in the price- sensitive Indian market. When you launch an Apple store, you are basically giving a premium experience to your premium consumers. It might not pull up sales, but it pulls more people into the Apple ecosystem.
Setting up an Apple store in India is also a statement that the country is now big enough for Apple to be actually interested in expanding operations here, and comes at a time when India is rising fast as a manufacturing base for the iPhone. Apple first began making a lower-end model of the iPhone in India in 2017. Last year, it began producing its latest model of iPhone 14 in the country, which now accounts for 5 percent of total iPhone production.
For years, Apple had relied on China's sophisticated manufacturing network to produce the bulk of its products. But analysts predict that by 2025, a quarter of all iPhones the company makes could be produced in India. Apple was already making between 5-7 percent of its products in India, and they are targeting to go up to 25 percent of their manufacturing capacity.
In 2022, Apple had a 60 percent market share in the Indian ‘premium smartphone’ market - which refers to mobiles that cost INR 40,000 or more, ahead of Samsung's 21 percent share. Apple is doing well across categories. The real issue will be to pull consumers to these flagship centres without alienating the partner sellers.
Apple has finally understood that India’s premium market is growing, so why not be serious about it.

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