Argentina’s beef cattle herd has dropped to under 50 million from 57 million ten years ago in 1990. The animals are worth less, too: prices fell by over a third last year, before recovering, slightly. Most local meat packers and processors are in financial trouble, and recent years have seen a string of plant closures. The Beef Producers’ Association has now come up with a massive advertisement campaign calling upon Argentines to eat more beef—their “juicy, healthy, rotund, plate- filling” steaks.

Which one of the following, if true, would contribute most to a failure of the campaign?