Question 22

The four sentences (labelled 1, 2, 3 and 4) below, when properly sequenced, would yield a coherent paragraph. Decide on the proper sequencing of the order of the sentences and key in the sequence of the four numbers as your answer:

1. The creative element in product design has become of paramount importance as it is one of the few ways a firm or industry can sustain a competitive advantage over its rivals.

2. In fact, the creative element in the value of world industry would be larger still, if we added the contribution of the creative element in other industries, such as the design of tech accessories.

3. The creative industry is receiving a lot of attention today as its growth rate is faster than that of the world economy as a whole.

4. It is for this reason that today’s trade issues are increasingly involving intellectual property, as Western countries have an interest in protecting their revenues along with freeing trade in non-tangibles.

Correct Answer: 3214


A brief reading of the sentences suggests that the paragraph is about the applications of the creative element in the world economy. Sentence 3 gives the introduction by contrasting the growth rate of the world economy and the creative industry. Statement 2 follows 3 by stating that the difference will be more if we consider the contribution of the creative element in other industries. Sentence 1 extends this idea by explaining how the creative element in product design can help sustain a competitive advantage. Sentence 4 concludes the paragraph by stating the implications of the application of the creative element mentioned in sentence 1.

Thus, the correct order will be 3-2-1-4.

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