MBA in Marketing: Business concepts and marketing management are the main topics of the MBA in Marketing program, which combines marketing and business management. The two-year postgraduate MBA in Marketing program focusses on the operational, managerial, staffing, planning, organising, and controlling aspects of sales and marketing in the workplace.
For admission to India's best management universities, applicants seeking to pursue an MBA in marketing must have received at least 50% of their graduation credits in addition to an exceptional performance on national tests such as the CAT, XAT, and SNAP. Graduates can choose to pursue an MBA in marketing online, part-time, remotely, or full-time. The cost of an MBA in marketing can range from INR 2 lakh to INR 20 lakh.
Given the broad scope of the marketing industry, there is a growing need for MBA programs in India. Students pursuing an MBA in Marketing can find employment as managers or sales executives in reputable businesses in a variety of sectors, such as retail, FMCG, banking, hotel, media, advertising, and market research.
MBA in Marketing Overview
Interested students can view the table below to discover all the essential information regarding an MBA in marketing. The following are significant details regarding MBA programs in marketing, admissions, and MBA marketing colleges.
Particulars | Details |
Course Name | MBA Sales and Marketing |
Course Level | Postgraduation |
Modes of Study | Full-time, Part-time, Online, Distance |
Course Duration | Two years |
Entrance Exams | CAT, MAT, XAT, CMAT, SNAP, etc. |
Course Fees | INR 3 to INR 25 Lakh |
Average Salary | INR 5 to INR 20 LPA (Depends on College) |
Job Profiles | Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc. |
Top Colleges | IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc. |
MBA in Marketing Subjects
You should become familiar with the many subjects of a marketing career before applying to an MBA post-graduation school. The MBA in Marketing specialisation program teaches candidates the following subjects in addition to the MBA core subject.
Semester 1 | |
Financial Accounting and Reporting | Managerial Economics |
Decision Sciences | Information Systems |
Semester 2 | |
Human Resource Management | Marketing Management |
Operations Management | Corporate Finance |
Semester 3 | |
Business Communication | Strategic Management |
Retail Marketing | Entrepreneurship Management |
Semester 4 | |
International Business | Business Ethics |
Service Marketing | Advertising |
MBA in Marketing Eligibility Criteria
The eligibility criteria for pursuing an MBA in Marketing generally include the following requirements:
- Educational Qualification: Candidates must hold a bachelor's degree in any discipline from a recognized university. Most institutions require a minimum aggregate score, typically around 50-60%, depending on the university or institution. For reserved category candidates, this score may be relaxed (45-50%).
- Entrance Exams: Candidates are typically required to clear national or institutional-level MBA entrance exams such as the CAT, MAT, XAT, GMAT, CMAT, or SNAP. Some universities may conduct their own entrance exams.
- Work Experience (Optional): While not mandatory for all institutions, some prefer candidates with prior work experience, particularly in related fields, which may range from 1 to 3 years.
- Age Limit: There is usually no age limit for pursuing an MBA in Marketing, though certain executive MBA programs may have age requirements.
- Language Proficiency: For institutions abroad, candidates may need to demonstrate proficiency in English through tests like TOEFL or IELTS.
- Group Discussion and Personal Interview: Shortlisted candidates often have to go through a group discussion and/or personal interview as part of the final selection process.
MBA in Marketing Entrance Exams
Several entrance exams are conducted for admission to MBA programs with a specialization in Marketing. These exams are generally competitive and serve as a crucial step for gaining admission to top business schools. Below are some of the most common MBA entrance exams for Marketing:
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- GMAT (Graduate Management Admission Test)
- CMAT (Common Management Admission Test)
- SNAP (Symbiosis National Aptitude Test)
- MAT (Management Aptitude Test)
- NMAT (Narsee Monjee Aptitude Test)
MBA in Marketing Cutoff
Here's a table representing the typical cutoff scores for some of the popular MBA Marketing entrance exams in India. These cutoffs can vary each year and by institution, so this table provides approximate values based on previous data for top B-schools.
Entrance Exam | Cutoff (Percentile/Score) | Top Institutes |
CAT | 97-99+ Percentile | IIMs, FMS, MDI, SPJIMR, IITs |
XAT | 90-95+ Percentile | XLRI, XIMB, SPJIMR, IMT Ghaziabad |
GMAT | 600-720+ Score | ISB, SPJIMR, IMT, IIMs (Executive MBA) |
CMAT | 85-95+ Percentile | JBIMS, KJ Somaiya, SIMSREE, GIM |
SNAP | 85-98+ Percentile | SIBM Pune, SCMHRD, SIIB |
MAT | 75-95+ Percentile | Christ University, Amity, BIMTECH |
NMAT | 210-234+ Score | NMIMS, XIMB, KJ Somaiya |
MBA in Marketing Top Recruiters
With an MBA in Marketing, you may access not only a wide range of employment opportunities but also some of the world's top companies. An MBA in marketing optimizes the procedures and actions that help students in getting employed by any company.
Jobs requiring an MBA in marketing may involve improving processes, changing laws, or launching new sales and marketing tactics. The following is a list of businesses that recruit MBA candidates in marketing on college campuses:
MBA Marketing Top Recruiters | ||
ITC | Flipkart | Coca-Cola |
Marico | Godrej | Nestle |
Amazon | P&G; | Asian Paints |
MBA in Marketing Salary
There is active growth in the career of an MBA in Marketing. In recent times, the most sought-after career opportunity as the MBA in Marketing scope across the world is huge. An individual with an MBA in Marketing can opt for the following positions in any industry. There are ample job opportunities for MBA in Marketing graduates.
Here we have mentioned the average salary offered by some reputed companies for an MBA in Marketing job positions.
Job Profile | Job Description | Average Salary (in INR) |
Marketing Manager | The primary responsibility is planning, developing, implementing, and executing (taking action) the strategic marketing plans for an entire organization - to attract potential customers and retain the existing ones. | 10-15 LPA |
Campaign Manager | A campaign manager is a professional responsible for overseeing the planning, execution, and analysis of marketing campaigns. | 10-12 LPA |
Brand Manager | The brand manager continuously monitors marketing trends and tracks the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace. | 9-14 LPA |
Asset Management | The person is responsible for determining the feasibility of asset acquisition and presenting reports to the upper management or board of members. | 8-15 LPA |
Corporate Sales | The corporate salesperson is responsible for direct B2B sales in the organization and generates revenue. | 7-14 LPA |
Market Research Analyst | The primary responsibility of market research analysts is to perform research and gather statistical data to help a company market its products or services in the better/best way. | 9-14 LPA |
Sales Manager | The primary responsibility is to achieve growth and hit sales targets by successfully managing the sales team, It also includes designing and implementing a strategic sales plan that expands the company's customer base. | 6-10 LPA |
Product Manager | The role involves developing products by identifying potential products, conducting market research, generating product requirements, production timelines, pricing, determining specialization, and developing marketing strategies. | 10-18 LPA |
Head Of Digital Marketing | The head of digital marketing is generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy. | 10-15 LPA |
MBA in Marketing Books
Here is a list of recommended books for MBA students specializing in Marketing. These books cover a wide range of topics including marketing principles, consumer behavior, branding, and digital marketing, making them essential for building a strong foundation in marketing.
1. "Marketing Management" by Philip Kotler, Kevin Lane Keller
2. "Principles of Marketing" by Philip Kotler and Gary Armstrong
3. "Consumer Behavior" by Leon G. Schiffman, Leslie Lazar Kanuk
4. "Contemporary Advertising" by William F. Arens
5. "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne
6. "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout
7. "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout
8. "Building Strong Brands" by David A. Aaker
