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The reaction is an azo coupling reaction.
The diazonium salt of sulfanilic acid acts as the electrophile, while 1-naphthylamine acts as the activated aromatic nucleophile.
Coupling occurs predominantly at the para position with respect to the $$-NH_2$$ group of 1-naphthylamine, forming an azo compound containing the linkage $$-N=N-$$.
The product possesses an extended conjugated system involving the benzene ring, the azo bridge, and the naphthalene ring.
This extensive $$\pi$$-conjugation lowers the energy gap between molecular orbitals, causing absorption in the visible region and giving rise to a strongly coloured azo dye.
The azo dye formed from diazotized sulfanilic acid and 1-naphthylamine is the dye produced in the Griess reaction and is characteristically red in colour.
Hence, the colour of the product is
$$\boxed{\text{Red}}$$
Therefore, the correct answer is
$$\boxed{\text{Option C}}$$
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