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Question 106

In 1999, if Fortune India were to charge the same rate to its advertisers as Dalal street Journal was charging a year ago, their cost of advertisement per thousand copies in Fortune India would be

Solution

1998 Dalal Street:

Cost of advertisement per thousand copies = 14000/40000 * 1000 = 350

1999 Fortune India :

Cost of advertisement per thousand copies = 350 ( same as Dalal street)

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