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Given below are transactions of 17 customers who brought products available from a range of 5 products namely Product A, Product B, Product C, Product D and Product E, on a particular day. “1” means product was purchased and “0” means product was not purchased on that day. There tail manager wants to study the product purchase behaviour based on customer transactions. Example of Paired Product purchase, there are three paired product purchases made by customer with Customer_ID : 101 - (1) Product A and Product D, (2) Product A and Product E and (3) Product D and Product E.
Assuming profit margin of the products is as follows : Product A - ₹ 50, Product B - ₹ 45, Product C - ₹ 60, Product D - ₹ 40 and Product E - ₹ 70, which of the following paired product purchases generates highest profit margin given the existing buying frequency ?
Product A and Product D = 6*90 = 540
Product A and Product E = 5*120 = 600
Product B and Product D = 8 * 85= 680
Product B and Product E = 5 * 115=575
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