Instructions

Direction : Answer the questions with the given information and the data.

Given below are transactions of 17 customers who brought products available from a range of 5 products namely Product A, Product B, Product C, Product D and Product E, on a particular day. “1” means product was purchased and “0” means product was not purchased on that day. There tail manager wants to study the product purchase behaviour based on customer transactions. Example of Paired Product purchase, there are three paired product purchases made by customer with Customer_ID : 101 - (1) Product A and Product D, (2) Product A and Product E and (3) Product D and Product E.

Question 66

Assuming profit margin of the products is as follows : Product A - ₹ 50, Product B - ₹ 45, Product C - ₹ 60, Product D - ₹ 40 and Product E - ₹ 70, which of the following paired product purchases generates highest profit margin given the existing buying frequency ?

Solution

Product A and Product D = 6*90 = 540

Product A and Product E = 5*120 = 600

Product B and Product D = 8 * 85= 680

Product B and Product E = 5 * 115=575

Video Solution

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