"But"
(I) Doordarshan is also a great window to the global market place. Goods and services are continuously being sold through Doordarshan's dream world.
(II) All news is elite centered; but Doordarshan telecast is usually more ethnocentric. Its accent is on people, places and events.
(III) With over 1 billion people talking in several languages and a variety of lifestyles to boot, it is obvious one cannot address all of them together all the time.
(IV) Doordarshan's promotions must go beyond mere reportage of facts, and capture the story between the lines.