Instructions

Read the following scenario and answer the THREE questions that follow.

Comprehension:
TrueColor, an event management company in eastern India, had been in a business of inviting Tollywood singers to a city called Tivanna, and made money out of selling tickets of their concerts. The stars were paid a fixed fee regardless of the number of tickets sold. The company had a specialized team that negotiated the singers’ fee with their managers. However, for selling the tickets of such events, they were reliant on an external media agency called Zedius. Zedius had a long-standing relationship with TrueColor, and had been instrumental in achieving a target of 50,000 tickets for each of the flagship events.

Mr. Sukanta Rao joined TrueColor as an inhouse sales and marketing manager, a position exclusively created for him. The CEO, Mr. Adil Banerjee, had assigned a task of increasing the sales of tickets to 100,000. In Sukanta’s earlier stint, he had seen that similar cities sell more than 75,000 tickets for such events. He felt that, over time, reaching 100,000 was plausible for TrueColor.

Question 42

Just two weeks before the flagship event, Adil received a few emails from competing media agencies that accused Zedius of selling phony tickets in the “black” market. When Adil enquired with the security agency in charge of gatekeeping the events, they told him that they had no mechanism to check the authenticity of tickets.

Which of the following options will BEST help Adil to ignore the accusations from the competing media agencies, and maintain status quo?

Solution

Option A: In Tivanna, the competing media agencies keep defaming each other out of fierce competition. This option provides Adil with a valid and logical justification for ignoring the accusations against Zedius. By framing the allegations as a common tactic used by competing agencies in a fiercely competitive market, it effectively undermines the credibility of the claims. Adil can reasonably conclude that these accusations may be baseless and designed to tarnish Zedius’s reputation. This allows him to confidently maintain the status quo with Zedius, ensuring no disruption in the critical sales target of 100,000 tickets for the event.

Option B: Zedius promises a particular threshold of ticket sales, as decided by TrueColor is incorrect because it does not address the specific issue of accusations about selling phoney tickets. While this shows Zedius’s commitment to achieving sales targets, it provides no basis for Adil to judge the credibility of the competing agencies' allegations. The question requires an explanation for dismissing the claims, and this option does not contribute to that goal.

Option C: Zedius is the largest media agency in Tivanna is also not the correct answer. While being the largest agency might indicate that Zedius has a significant market presence or influence, it does not automatically prove its integrity or discredit the accusations. The size of the agency is irrelevant when assessing whether or not the allegations are true. Adil needs a reason to dismiss the accusations, and this option fails to provide one.

Option D: Some attendees admitted to paying cash to gatekeepers to get in works against the goal of ignoring the accusations. This option suggests that there may indeed be unethical practices happening at the events, thus lending credibility to the claims of fake ticket sales. Instead of helping Adil maintain the status quo, this option would encourage further investigation into the matter, which is the opposite of what the question is asking for.

Option E: Tivanna being a small city, a few prominent personalities have to be allowed in without tickets is irrelevant to the situation. This statement focuses on the practice of allowing free entry to VIPs, which has no connection to the accusations about selling black-market tickets. It neither supports Zedius nor provides Adil with a reason to ignore the allegations. Therefore, this option does not help in achieving the desired outcome.
 

Option A directly addresses the root of the problem by undermining the credibility of the accusations and presenting them as a tactic of market rivalry. The other options either fail to address the issue of credibility, are irrelevant to the situation, or actively work against the objective of maintaining the status quo.


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