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Way back in 1960s, when my generation was in the teens, long before any economist wrote about globalisation, Marshal McLuhan wrote a bestseller - The Medium is the Message - and coined the term global village. The book is full of quotable quotes about modern media, advertising, communication, politics, technology and so on.

It was a couple of decades after McLuhan's book was published that the word 'globalisation' captured the imagination of most people as they began to travel more easily. Television, as McLuhan reminded us, had brought the world into our living room. "Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behaviour", he wrote. Television had brought experience closer home, without the required understanding of that experience.