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In each of these questions, two statements I and II are given. These may have a cause and effect relationship or may have, independent causes or be the effects of independent causes. Read the statements and mark answer as
Statement I:
Six months after Glaxo Smith Kline (GSK) consumer health care India brought in its global oral care brand sensodyne to the Indian market, sensodyne has garneyed a 10% share of the sensitive tooth paste market.
Statement II:
GSK has not only invested heavily in the advertising and promotion of the brand but has contacted 15000 dentist in two months and in keen on building on the sensodyne equity .
S1 talks about Sensodyne gaining a prominent market share, while S2 talks about the change in marketing strategy which has led to an increase in awareness and market share of the toothpaste. Hence, S1 is the effect of S2.
