SBI Clerk 20 July 2014

Instructions

For the following questions answer them individually

Question 141

The marketing activity of dividing markets up into smaller units with similar needs and characteristics is known as

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Question 142

Degree to which a consumer purchases a certain brand without considering alternatives is called

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Question 143

Internal Marketing means

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Question 144

The marketing mix of organizations that market services include product, price, promotion, place and

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Question 145

Which of the following is/are correct regarding the role of Marketing Executive?

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Question 146

In terms of consumer demand and spending behaviour, marketers are most interested in

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Question 147

Which among the following is not a function of marketing channel?

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Question 148

The functions of distribution channel do not include

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Question 149

Distribution channels carry out the following functions except

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Question 150

A direct marketing channel is also called as level channel.

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