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For the following questions answer them individually
A Prospect means —
a person likely to work in a Bank
college syllabus
a Religious head
a likely buyer
None of these
Product development is -
Useful for bank marketing
Not useful for bank marketing
They have no role to play in bank marketing
All of the above
Marketing is successful when -
Demand exceeds supply
Supply exceeds demand
Exports are heavy and costly
Salesmen are effectively trained
All the above situations
In Marketing, Market penetration means -
Entering likely Purchasers’ houses
Entering stores and shops
Covering a wide area of the market
Innovation helps in -
Designing new products
Improving marketing functions
Increasing sales
New methods for increasing prospects
Marketing strategy means —
New ideas to true more customers
New methods to retain the customers
New ways to contact the new customers
New marketing techniques
Successful Marketing strategies need -
Knowledge of customers’ tastes
Good leadership
Proper direction and guidance
Knowledge of peers
Promotion means -
Additional responsibility
Doing research in marketing
Advertisement and publicity for marketing
Going up the ladder in Government establishments
Diversification means -
Marketing in diverse countries
Marketing in diverse companies
Making new, diverse products
Used only for transactions with foreign countries
Motivation is very much required effective marketing. What other qualities are required ?
Confidence
Effective Communication skills
Team work
Perseverance
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