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For the following questions answer them individually
Proper Marketing requires:
Planning
Sympathy
Knowledge of products
(A) and (B) both
(A) and (C) both
Market Information means:
Knowledge of companies
Cross-country information
Knowledge of related markets
Selling to existing customers
None of these
Relationship Selling means:
Preparing a list of relatives
Cross-selling
Selling to relatives
Selling to strangers
Telemarketing
Qualities of a good Salesman are:
Patience and Politeness
Empathy and Perseverance
Steadfast and Committed
All (A), (B) and (C)
A lead is useful for:
A marketing staff
A team leader
Bank’s Chairman
An industry making lead products
Not useful, as it is poisonous
Market Research is needed:
For extra service charges
For levy of VAT
For good customer service
For effective selling
There is no need for Market Research
Marketing and Selling are:
Not required if profit is high
Not required if sales are high
Not required in monopolistic conditions
All of the above
None of the above
4P’s of Marketing means:
Primary Marketing techniques
Person, Place, ProdUct and Promotion
Promoting Authority
Purpose, Place, Passion and Product
Market Segmentation means:
Dividing the market into various groups
Segmenting by age
Segmenting by tastes
Segmenting geographically
Digital Marketing means: ,(find the correct option)
Selling with calculators
Marketing of digital instruments
Marketing through internet and Telephones
Export finance
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